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【正文】 based on needs, preferences and profitability? 12 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Targeting Positioning 10 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Strategic Focus ? Focus resources ? Focus investment ? Focus on right ? customer groups ? services ? products ? channels ? aspects of quality ? Customer base is an Asset ? Communicate objectives to the business 8 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only CRM Business Flow: The Role of Customer Intelligence 6 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only ? I don’t have long term profitable relationships with my customers ? I am unable to identify my most valuable or highest potential customers ? I am not effectively creating value and cross selling opportunities for these customers ? I have low customer retention and loyalty CRM Business Problems 4 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only Topics ? CRM Market ? Customer Intelligence the CRM Business Process ? CRM Architecture ? CRM Applications ? The SAS Solutions for CRM 2 Copyright 169。Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The SAS Solutions for CRM Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only What is CRM? ? A shift in emphasis from: ? Mass to individual ? Product to customer ? Acquisition to retention ? Function to experience ? Shareholders to customers A Strategic Initiative that enables a pany to bee customer centric. Key ponents include people, process and technology. 3 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only How Can SAS Help You? ? … Built on 25 years in customer analysis, the SAS Solutions for Customer Relationship Management provides the customer intelligence yo
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