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【正文】 pportunity to stand out from the industry.Ⅶ.Xoceco Electronic Company’s supply chain strategy:TV industry has bee increasingly dependent on the petition of supply chain strategy. And in the modern full, intense petition, the traditional petitiveness based on the prices and modity petition bee increasingly depend on the supply chain petitiveness (Akintola 2000). Xoceco Electronics as a supply chain core business of that, it must design a strategic supply chain again to ensure its petitiveness, and give services to the overall strategy of Xoceco Electronic Company First, improve reaction capacity of supply chain for innovative products. Xoceco will build the world’s largest flat panel production base in the Xiang’an Industrial Park, and focus on flatpanel TV. Company’s products will be shift into highend, innovative products. The supply chain of rapid response and innovative products must be related to the entire supply chain and all aspects of supply, such as raw materials, R amp。D platforms. According to a 2006 report, in the end of 2006, the headquarters of Xoceco Electronics corporate has staff of 7,263 working people, including 574, 868 in the field of management and 344 in the field of technical classes and sales class and 5477 people in the other field.3. The asset condition5After the huge losses for two consecutive years, by the end of 2007, Xoceco Electronic Company has total assets of 3,161,020,300 Yuan. Since 2005, the pany’s assetliability ratio and financial costs have been higher, and the gradual upward trend. In 2005 and 2006, the rate of assets and liabilities were % and %, the financial cost is million Yuan and million Yuan respectively. In the end of 2007, the pany’s balance has reached %. The asset of the pany has bee a negative asset. The advantages of Xoceco Electronics Company:Xoceco Electronic focuses on LCD TV, plasma TV and digital high definition television, highend product innovation, R amp。 in Xiamen Island has three production bases. After 2006, Xoceco Electronic Company began investing one hundred million Yuan of annual output build a raw sound base for flat panel in Xiang’an Zone. And it will be pleted and missioned in 2008. Also Overseas, Xoceco Electronic Company has several production bases overseas, such as South Africa, Europe, and Central Asia. Visible, Xoceco Electronics will be increasingly improved its production capacity and will be very strong to lay the foundation for mass production in the future (Premkumar 2001).2. Xoceco Electronic Company Human ResourcesAt present, Xoceco Electronic has nearly 7 thousand employees, headquarter has a statelevel technology center and a postdoctoral stations. And there are 16 global R amp。 D platforms in the world, with production bases at the headquarters of Xiamen and South Africa, Europe, Central Asia. Ⅳ. Xoceco Electronic Company’s sales performanceIn 2008 Xoceco had sold various types of color TV in a number of million units, pared with growth of 17% over the same period in 2007, the pany achieved sales revenue of 8, 425 million, pared with descend of 66% over the same period in the last year and flatpanel TV sales make up roughly 73% of total revenue.In 2009 Xoceco Electronic Company had sold various types of color TV in a number of million units, down 12% over 2008. The sales ine is 643,213 Yuan, down % over
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