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application of tools, methods and techniques to improve production and processes. ① Half our raw materials e from agriculture and forestry ② essential amount of packaging materials reduce, reuse, recycle and eliminate Social Environment Culture refers to the specific learned norms that reflect the attitudes, values, beliefs and customs of a society. Actually, the social environment contains all kinds of activities behave in the society. △ Lipton provides ethnic brands as we try to make immigrants feel at home. This unique channel brings in brands that include products from all over Asia, bringing in unique flavours and authenticity to our consumers in North America. △ For Canada has been influenced by British, French and aboriginal cultures and traditions, it might also get the habit of drinking afternoon tea, or they might spend some of their spare time in the tea shop to have a cup of tasty tea, will they. As we all know that there’ s purified water provided in public area all around Canada. So taking a cup of fresh tea is such an enjoyable thing, even more convenient than go and buy a bottle of soft drink. △ As we can see in the graph, the climate in Canada is not suitable for people to take too much cold drink. Lipton might be an absolute great choice fo