【正文】 .　　9. Human resources: how to use staff appraisal schemes　　You should see to it that the staff appraisal schemes be a chance for management and employees to e together and exchange ideas, set joint targets and improve the way decisions are reached.　　The scheme should have a clear appeal process and any negative feedback should be acpanied by evidence such as dates, times and outes. Most importantly ratings should reflect measurable element of the job requirements.　　10. Advertising: the importance of television and cinema advertisement　　In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telemunication television has bee the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.　　11. Staff management: how to ensure effective lines of munication between the workforce and management　　As the leader of the pany you should open up a channel for the workforce and management to municate directly. For example you can hold a monthly meeting within the pany, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set mon objectives.　　You should achieve this effectiveness by making use of uptodate technologies. For example you can set up a forum on the intranet of your pany so that every member can air and exchange their views on the forum. In this way a effective line of munication will be set up.　　You should set up an incentive system to make your staff talk with their line managers.　　12. Finance: how to ensure accurate cashflow forecasts　　you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your ine and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.　　In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.　　13. International sales: how to decide which sales incentives to offer a new foreign customer (本題做為思考題，請大家考慮一下。提問 方可以針對某個細節(jié)向?qū)Ψ教釂枺沟脤Ψ娇梢宰匀坏闹貜?fù)自己的觀點?！　。翰灰釂枌Ψ诫y度較大或模棱兩可的問題，以免產(chǎn)生不必要的對抗心理?！　±纾篎rom my point of view, the importance of having a good CV is that…　?。篢herefore,…/In a word,…/That’s my opinion./　　，因此建議考生只陳述一個觀點，給出兩個理由，兩個論據(jù)，一個總結(jié)。例如：To fill a key vacancy, we should…./We should…in order to fill a key vacancy./We can solve the problem by….　　B. 所選擇的觀點本身短語的格式。　?。骸　. 所選擇的觀點本身是特殊疑問句的格式。然后闡述理由，隨即給出具體論據(jù)。筆記格式范例：　　Opening sentence:______________________________　　Main points　　*___________________　　*___________________　　*___________________　　Supporting ideas　　*___________________　　*___________________　　*_________________　　Concluding sentence:______________________________________________　?。嚎忌欢ㄒ袷匾韵碌捻樞?。　　本項考試從難度上來說居于口語三項考試之中。　　本項考試的目的是：考官借助考生對自選觀點話題的解釋與闡述，考察考生的英語語言組織能力(包括個人意見、觀點的提出、表達、解釋和結(jié)論)。另一考生認真聽取對方闡述(可以作筆記)，并在對方闡述完畢后，提問其一到兩個問題，對方給予回答。出現(xiàn)上述情況，切忌緊張?！　?，不要干擾另一位考生的答題。B. 對于考官提出的一般疑問句，首先答復(fù)yes或者no，然后闡述理由?！　嵱眉记桑篈. 對于考官提出的特殊疑問句，首先使用單詞、詞組或句子給予明確的答復(fù)。方法：使用I am sorry but could you repeat your question?/I beg your pardon, Madam(Sir)?等句型?！　?。方法：提前進入考場，適應(yīng)考場環(huán)境?？忌鷤儽仨氄J真對待。通常，為了核對考生資格，考官會問以下問 題：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is Ray. That’s RAY, Ray.　　本項考試的目的是：考官借助于對考生個人信息的提問，核對考生考試資格，并通過與考生之間的交流，考察考生的發(fā)音，語法和用詞。　　本項考試的形式：由考官逐個向考生提出問題，考生進行回答?！】谡Z部分　　整個考試時間：16分鐘左右?！　〉谝豁棧涸儐杺€人信息　　本項考試的時間：3分鐘左右?！　”卷椏荚噧?nèi)容：涉及個人信息的諸多方面，考官的提問更是千變?nèi)f化，但一定設(shè)計個人信息的某個方面。　　本項考試從難度上來說是口語三項考試之末，但由于其為考試第一項，所以考生在本項中留給考官們的印象至關(guān)重要?！　】忌诒卷椏荚囍斜仨氉龅剑骸　?。了解考試模式，進行模擬訓(xùn)練。若沒有聽懂，可以要求考官重復(fù)其問題?！　。荒芘茴}。然后闡述理由。C. 對于考官提出的選擇疑問句，方法同A?！　。脊儆锌赡芊浅：唵蔚剡M行本項甚至打斷考生的答題，這考生的臨場表現(xiàn)沒有任何關(guān)系?！　art One (interviews)　　In the first part of the test the interlocutor addresses each candidate in turn and asks general questions. Candidates will not be addressed in strict sequence. This part of the test lasts about three minutes and during this time, candidates are being tested on their ability to talk about themselves, to provide personal information on their home, interests and jobs, and to perform functions such as agreeing and disagreeing, and expressing preference.　　General Procedure　　Examiners’ greeting and selfintroduction　　Candidate’s names and hometowns　　Marksheets required　　Questions for reference　　Can you tell me about yourself?　　Can you tell me about your hometown?　　Can you tell me about your friends?　　Could you tell me about the facilities in your hometown?　　Could you tell me about your reasons for learning English?　　Could you tell me about your interests outside college or work?　　Could you tell me about your ambitions for the future?　　Could you tell me why you chose this type of work?/these studies?　　Could you tell me how much you use English at work?/in your studies?　　Could you tell me what you like best about your work?/studies?　　Could you tell me what you like least about your work/studies?　　Could you tell me how important you think English is in business life in China?　　Could you tell me how important you think imports and exports are to China?　　Could you tell me what effect you think technology is having on business life in China?　　Could you tell me what effect you think advertising has on people in China?　　Could