【正文】 g your staff and let them understand that the pany or factory is far more than just a workplace. It’s a family where all members are supported and valued.　　4. Career development: the importance of being willing to acquire new skills throughout your career　　With the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.　　5. International sales: how to research foreign markets effectively　　You should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.　　You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.　　6. Production management: how to implement an effective justintime system　　What is a JIT production system?　　JIT is an approach to achieving excellence in a manufacturing pany based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).　　A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.　　The logic behind JIT: Nothing will be produced until it is needed.　　7. Travel: the importance of being able to speak foreign languages in international business　　8. Marketing: how to assess whether there is a market for a new product　　You should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.　　You should pay special attention to your petitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.　　9. Human resources: how to use staff appraisal schemes　　You should see to it that the staff appraisal schemes be a chance for management and employees to e together and exchange ideas, set joint targets and improve the way decisions are reached.　　The scheme should have a clear appeal process and any negative feedback should be acpanied by evidence such as dates, times and outes. Most importantly ratings should reflect measurable element of the job requirements.　　10. Advertising: the importance of television and cinema advertisement　　In fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telemunication television has bee the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.　　11. Staff management: how to ensure effective lines of munication between the workforce and management　　As the leader of the pany you should open up a channel for the workforce and management to municate directly. For example you can hold a monthly meeting within the pany, which is attended by both the reps from workforce and management. They are allowed to talk with each other openly and freely to exchange views and opinions. They can also set mon objectives.　　You should achieve this effectiveness by making use of uptodate technologies. For example you can set up a forum on the intranet of your pany so that every member can air and exchange their views on the forum. In this way a effective line of munication will be set up.　　You should set up an incentive system to make your staff talk with their line managers.　　12. Finance: how to ensure accurate cashflow forecasts　　you should establish a monitor system in the first place to detect any possible cashflow gap which will occur during your production and operation. This system can calculate the balance between your ine and expenditure on a daily base. And should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.　　In order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her departments. The information will be collected everyday for you to take consideration.　　13. International sales: how to decide which sales incentives to offer a new foreign customer (本題做為思考題，請(qǐng)大家考慮一下?！　±纾篎rom my point of view, the importance of having a good CV is that…　?。篢herefore,…/In a word,…/That’s my opinion./　　，因此建議考生只陳述一個(gè)觀點(diǎn)，給出兩個(gè)理由，兩個(gè)論據(jù)，一個(gè)總結(jié)。出現(xiàn)上述情況，切忌緊張。通常，為了核對(duì)考生資格，考官會(huì)問以下問 題：What’s your name?/can you spell your family name?/can you spell your surname?/ what’s your number? 回答范例：My name is Ray. That’s RAY, Ray.　　本項(xiàng)考試的目的是：考官借助于對(duì)考生個(gè)人信息的提問，核對(duì)考生考試資格，并通過與考生之間的交流，考察考生的發(fā)音，語(yǔ)法和用詞。若沒有聽懂，可以要求考官重復(fù)其問題。　　考生在本項(xiàng)考試中必須做到：　　。我們下次課將要學(xué)到。例如：the importance of having a good CV　　使用：I think … is …/In my opinion, … is …/From my point of vie