企業(yè)網(wǎng)絡(luò)營(yíng)銷實(shí)踐和效果分析報(bào)告-展示頁(yè)
2024-08-18 10:20本頁(yè)面
【正文】 ........................4（一）京東商城簡(jiǎn)介 ......................................................4（二）京東商城網(wǎng)絡(luò)營(yíng)銷模式 ..............................................5四、京東商城網(wǎng)絡(luò)營(yíng)銷模式存在的問題 ........................................7（一）利潤(rùn)低下成為企業(yè)發(fā)展中最大隱患 ....................................7（二）人才儲(chǔ)備與公司快速發(fā)展難以協(xié)調(diào) ....................................8（三）物流配送成“瓶頸” ................................................8五、完善京東商城網(wǎng)絡(luò)營(yíng)銷模式的對(duì)策 ........................................8（一）加大網(wǎng)絡(luò)廣告的投入 ................................................8（二）大力培育高層次的電子商務(wù)人才 ......................................9（三）完善物流配送基礎(chǔ)設(shè)施和配送體系 ...................................10（四）提高軟硬件建設(shè)，進(jìn)行現(xiàn)代化電子化集成化的管理模式 .................10總結(jié) .....................................................................11參考文獻(xiàn) .................................................................12.. . . ..學(xué)習(xí)好幫手一、 引言（一） 論文研究的背景在第二十一個(gè)世紀(jì)，電子商務(wù)的發(fā)展已成為互聯(lián)網(wǎng)發(fā)展的新趨勢(shì)。 Jingdong Mall。 then Jingdong Mall article focuses on the analysis of work marketing model , Jingdong Mall work marketing model that is mainly manifested in the online direct marketing as its sales model, marketing model also uses lowcost, lowcost largescale marketing model marketing models, and honesty, word of mouth on the concept to development. The author of Jingdong Mall work marketing model in the study found, Jingdong Mall has yielded tremendous achievements, but the work marketing model or has some shortings, including the profit is too low, the rapid development of talent pool and the pany is difficult to coordinate logistics and distribution Bottleneck and so on. To solve these problems, I believe that culture must be customer loyalty, improve logistics infrastructure and distribution system, improve the software and hardware construction, the modern electronic integrated management model, great efforts to cultivate highlevel aspects of ebusiness personnel, etc. Unremitting efforts to make faster and better development of Jingdong Mall.Key words：electronic merce。關(guān)鍵詞：網(wǎng)絡(luò)營(yíng)銷；京東商城；存在問題；解決措施.. . . ..學(xué)習(xí)好幫手Enterprise work marketing practice and its effect analysis——to Jingdong Mall as an exampleStudent: teacher:Abstract：The 21st century is the work of the world, the rapid development of emerce prove that argument, China39。筆者在對(duì)京東商城網(wǎng)絡(luò)營(yíng)銷模式的研究中發(fā)現(xiàn)，京東商城雖然取得了巨大成就，但是其網(wǎng)絡(luò)營(yíng)銷模式中還是存在一些缺陷，包括利潤(rùn)過低、人才儲(chǔ)備與公司快速發(fā)展難以協(xié)調(diào)和物流配送 “瓶頸”等。我國(guó) B2C電子商務(wù)網(wǎng)站在近些年來(lái)如同雨后春筍般的發(fā)展起來(lái)，但是在眾多的 B2C電子商務(wù)網(wǎng)站中，真正能夠脫穎而出的并不多見，京東商城作為我國(guó)在 B2C網(wǎng)站中的佼佼者，其網(wǎng)絡(luò)營(yíng)銷模式值得學(xué)習(xí)和借鑒。.. . . ..學(xué)習(xí)好幫手企業(yè)網(wǎng)絡(luò)營(yíng)銷實(shí)踐及其效果分析——以京東商城為例摘 要21世紀(jì)是網(wǎng)絡(luò)的世界，電子商務(wù)快速的發(fā)展印證了這樣的說(shuō)法。論文寫作輔導(dǎo)和交流 。本文就京東商城物流營(yíng)銷模式進(jìn)行探討和研究，首先就網(wǎng)絡(luò)營(yíng)銷的相關(guān)概念入手，繼而找出網(wǎng)絡(luò)營(yíng)銷的優(yōu)勢(shì)以及網(wǎng)絡(luò)
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