【正文】 .13 市場分析 ...........................................................................................13 項目產(chǎn)品市場供求現(xiàn)狀及前景分析 .......................................13 項目產(chǎn)品的市場競爭優(yōu)勢分析 ................................................13 營銷策略、方案、模式 ......................................................................14 營銷策略 ....................................................................................14 營銷方案 ....................................................................................14 營銷模式 ....................................................................................14 市場風(fēng)險分析 ...................................................................................14 項目產(chǎn)品市場風(fēng)險因素分析 ...................................................14 防范和降低風(fēng)險的對策 ...........................................................15第五章 建設(shè)方案 ........................................16 產(chǎn)品方案和建設(shè)規(guī)模 .......................................................................16 建設(shè)規(guī)模 ....................................................................................16 產(chǎn)品方案 ....................................................................................16 建設(shè)規(guī)劃和布局 ................................................................................16 建設(shè)規(guī)劃 ...................................................................................16 建設(shè)布局 ...................................................................................17 建設(shè)標(biāo)準(zhǔn)和產(chǎn)品標(biāo)準(zhǔn) .......................................................................17 建設(shè)標(biāo)準(zhǔn) ....................................................................................17 工藝（技術(shù)）方案 ...............................................................................18 工藝（技術(shù)）路線及流程圖 .......................................................18 主要工藝（技術(shù)）來源的可靠性和可得性 ................................18 主要工藝（技術(shù)）參數(shù) ...............................................................18 物料消耗定額 ...........................................................................19 設(shè)備方案 ...........................................................................................19 設(shè)備選型 ...................................................................................19 設(shè)備清單 ...................................................................................19 設(shè)備來源 ...................................................................................20 建筑方案 ...........................................................................................20 建筑物（主體工程） ...................................................................20 輔助工程、其它工程 ................................................................21 節(jié)能措施 ...........................................................................................22 實施進(jìn)度安排 ...................................................................................22 項目建設(shè)工期 ............................................................................22 分月進(jìn)度安排 ............................................................................22 繪制工程建設(shè)進(jìn)度表 ...............................................................22第六章 環(huán)境影響評價 ....................................23 環(huán)境影響 ...........................................................................................23 環(huán)境保護(hù)與治理措施 .......................................................................23 評價與審批 .......................................................................................23第七章 項目組織與管理 ..................................24 組織機(jī)構(gòu)與職能劃分 .......................................................................24 組織機(jī)構(gòu) ....................................................................................24 職能劃分 ....................................................................................24 運(yùn)行模式 ....................................................................................24 勞動定員 ...........................................................................................25 經(jīng)營管理措施 ....................................................................................25 加強(qiáng)領(lǐng)導(dǎo) ...................................................................................25 明確責(zé)任 ....................................................................................25 嚴(yán)格項目管理 ............................................................................25 搞好項目建設(shè)的監(jiān)督檢查和竣工驗收 ....................................26 技術(shù)培訓(xùn) ...........................................................................................26 勞動安全、衛(wèi)生與消防 ....................................................................26 勞動安全 ....................................................................................26 衛(wèi)生 ............................................................................................26 消防 ............................................................................................26第八章 投資估算與資金來源 ..............................28 投資估算依據(jù) ...................................................................................28 投資估算 ...........................................................................................28 總投資 .......................................................................................28 資金來源 ...........................................................................................29 資金使用和管理 ...............................................................................29 財政資金使用和管理 ...............................................................29 自籌資金的使用和管理 ...........................................................30第九章 財務(wù)評價 ........................................31 財務(wù)評價依據(jù) ...................................................................................31 銷售（營業(yè)）收入、銷售（營業(yè)）稅金和附加估算 ............................31 銷售（營業(yè)）收入 .......................................................................31 銷售（營業(yè)）稅金及附加 ...........................................................31 總成本及經(jīng)營成本估算 .......................