【正文】 ........... 84 第二節(jié)：本月高端酒店市場(chǎng)發(fā)展動(dòng)向分析 ....................................................................................... 84 一、高端酒店物業(yè)結(jié)盟城市綜合體分析........................................................................................................... 84 二、高端酒店：從標(biāo)準(zhǔn)模式到個(gè)性主題........................................................................................................... 86 三、跨國(guó)豪華連鎖酒店集團(tuán)在華擴(kuò)張情況....................................................................................................... 89 四、中國(guó)高端酒店弊端：盲目迷外資品牌....................................................................................................... 90五、6 月高端酒店投資與建設(shè)動(dòng)向分析............................................................................................................ 925客觀 中性 建設(shè)性酒店行業(yè)2010 版（一）云南高端酒店市場(chǎng)格局規(guī)劃動(dòng)向........................................................................................................... 92（二）麗江高端酒店市場(chǎng)格局變動(dòng)情況........................................................................................................... 93（三）益田集團(tuán)與錦江集團(tuán)合建高端酒店....................................................................................................... 94（四）十里方圓與喜達(dá)屋合建高端酒店........................................................................................................... 94 第三節(jié)：本月商務(wù)酒店市場(chǎng)發(fā)展動(dòng)向分析 ....................................................................................... 94 一、維也納酒店 .................................................................................................................................................. 94（一）維也納酒店集團(tuán)上市進(jìn)展情況............................................................................................................... 94（二）維也納酒店加入金鑰匙酒店聯(lián)盟........................................................................................................... 94二、星程酒店 ...................................................................................................................................................... 95（一）星程酒店世界杯市場(chǎng)營(yíng)銷動(dòng)向............................................................................................................... 95（二）星程酒店中檔酒店市場(chǎng)擴(kuò)張情況........................................................................................................... 96 三、尚客優(yōu)啟動(dòng)星級(jí)酒店連鎖加盟業(yè)務(wù)........................................................................................................... 98 四、中檔連鎖酒店擠退單體三星酒店............................................................................................................... 98 第四節(jié)：本月旅游酒店市場(chǎng)發(fā)展動(dòng)向分析 ....................................................................................... 99 一、主要旅游景區(qū)經(jīng)營(yíng)情況及事件分析........................................................................................................... 99（一）桂林旅游近期資源整合和酒店業(yè)務(wù)分析............................................................................................. 100（二）黃山旅游近期資源整合和酒店業(yè)務(wù)分析............................................................................................. 100（三）首旅股份近期資源整合和酒店業(yè)務(wù)分析............................................................................................. 100（四）麗江旅游近期資源整合和酒店業(yè)務(wù)分析............................................................................................. 101二、旅游酒店市場(chǎng)動(dòng)態(tài)分析 ............................................................................................................................ 102（一）暑期旅游帶動(dòng)濱海城市酒店漲價(jià)......................................................................................................... 102（二）旅游酒店行業(yè)市場(chǎng)格局調(diào)查分析......................................................................................................... 102（三）端午節(jié)旅游酒店市場(chǎng)價(jià)格變動(dòng)情況..................................................................................................... 103 第五節(jié)：本月主題酒店市場(chǎng)發(fā)展動(dòng)向分析 ..................................................................................... 104 一、華僑城集團(tuán)本月投資與發(fā)展動(dòng)向............................................................................................................. 104（一）華僑城建成中國(guó)首個(gè)主題酒店群......................................................................................................... 104（二）華僑城集團(tuán)旗下酒店業(yè)務(wù)分析............................................................................................................. 105 二、合肥迪斯尼動(dòng)漫主題公園建設(shè)進(jìn)展......................................................................................................... 106 三、卓美亞酒店集團(tuán)上海建主題酒店............................................................................................................. 106 第六節(jié)：本月產(chǎn)權(quán)式酒店市場(chǎng)發(fā)展動(dòng)向分析 ................................................................................. 107 一、北京市產(chǎn)權(quán)酒店禁售令頒布效果分析..................................................................................................... 107 二、度假交換時(shí)代產(chǎn)權(quán)式酒店機(jī)遇分析......................................................................................................... 108 三、華天酒店 7000 萬收購(gòu)湘潭國(guó)金股權(quán)....................................................................................................... 109第四章：本月酒店行業(yè)在線分銷渠道分析............................................................................................. 110 第一節(jié)：在線酒店預(yù)訂市場(chǎng)宏觀發(fā)展動(dòng)向分析 ............................................................................. 111 一、第一季度網(wǎng)上旅游預(yù)訂營(yíng)收情況..............................................................................................................111 二、在線旅游發(fā)展的第三種機(jī)會(huì)分析..............................................................................................................112 第二節(jié)：主要酒店在線預(yù)訂網(wǎng)站發(fā)展動(dòng)向分析 ............................................................................. 113 一、攜程網(wǎng) .........................................................................................................................................................113（一）攜程網(wǎng)建首家網(wǎng)絡(luò)化呼叫中心系統(tǒng)......................................................................................................113（二）攜程網(wǎng)近期營(yíng)銷動(dòng)向分析 ...............................................................................................