【正文】 ......................................46 商業(yè)聯(lián)盟中心，資源整合的商家策略 ..................................................................................46我司商業(yè)聯(lián)盟中心部分商家資源 .................................................................................................46 四位一體，多方共贏的經(jīng)營(yíng)策略 ..........................................................................................48 控制節(jié)奏，確定階段性的運(yùn)作策略 ......................................................................................48招商原則和準(zhǔn)備過(guò)程 ...............................................................................................................49 招商目標(biāo)的選擇 ......................................................................................................................49 招商談判原則的確定 ..............................................................................................................49 招商談判的準(zhǔn)備 ......................................................................................................................50招商拓展方式 ...........................................................................................................................51談判策略制定 ...........................................................................................................................52第四部分 住宅定位及設(shè)計(jì)思路 ...........................................................................................................55一、住宅定位 .....................................................................................................................................55市場(chǎng)定位依據(jù)： .......................................................................................................................55目標(biāo)客戶群定位 .......................................................................................................................56產(chǎn)品形態(tài)的市場(chǎng)前景 ...............................................................................................................57二、戶型設(shè)計(jì)配比 .............................................................................................................................58三、住宅設(shè)計(jì)思路 .............................................................................................................................58樓層、朝向和戶數(shù) ...................................................................................................................58戶型設(shè)計(jì)理念 ...........................................................................................................................593 / 75戶型設(shè)計(jì)原則 ...........................................................................................................................60住宅細(xì)節(jié)建議： .......................................................................................................................62四、住宅概念打造 .............................................................................................................................63住宅單元入戶引入酒店式大堂設(shè)計(jì) .......................................................................................63引進(jìn) “酒店式服務(wù)、公寓式管理 ”概念 ...............................................................................64外立面特色及風(fēng)格的差異化 ...................................................................................................64第五部分 項(xiàng)目初步規(guī)劃及指標(biāo) .........................................................................................................65一、規(guī)劃設(shè)計(jì)的思路—— 如何規(guī)劃整體商業(yè)？ .............................................................................65解決好平行交通和垂直交通的重要性。 .....................................................................41 業(yè)態(tài)互補(bǔ)原則。1 / 75樂(lè)山嘉定中路項(xiàng)目策劃營(yíng)銷(xiāo)投標(biāo)書(shū)第一部分 項(xiàng)目市場(chǎng)環(huán)境分析 .............................................................................................................10一、樂(lè)山區(qū)位及城市地位分析 .........................................................................................................10樂(lè)山概況 ...................................................................................................................................10二、樂(lè)山住宅房地產(chǎn)市場(chǎng)特點(diǎn) .........................................................................................................12樂(lè)山房地產(chǎn)市場(chǎng)總體狀況和背景 ...........................................................................................12樂(lè)山房地產(chǎn)市場(chǎng)基本特點(diǎn)概述 ...............................................................................................15樂(lè)山在售典型住宅項(xiàng)目案例分析 ...........................................................................................17樂(lè)山市房地產(chǎn)市場(chǎng)趨勢(shì)預(yù)測(cè) ...................................................................................................20三、樂(lè)山商業(yè)地產(chǎn)分析 .....................................................................................................................22總體供求分析 ...........................................................................................................................22商業(yè)背景分析 ...........................................................................................................................23商業(yè)市場(chǎng)特性 ...........................................................................................................................25商業(yè)發(fā)展趨勢(shì) ...........................................................................................................................26 市場(chǎng)空間巨大 ..........................................................................................................................26 全新商業(yè)格局 ..........................................................................................................................27 品牌集約時(shí)代 ..........................................................................................................................27 專(zhuān)業(yè)運(yùn)營(yíng)商 ..............................................................................................................................27第二部分 項(xiàng)目 SWOT 分析 .....................................................................................................................28一、項(xiàng)目地塊條件 ..................................................................................................................