【正文】 distribution 多渠道分銷multidimensional scaling 多維等級法multilevel selling 多級銷售multinational coporations (MNCs) 跨國公司multiple test markets 多測試市場multiplebrand strategy 多品牌戰(zhàn)略multiplefactor index 多因素指數(shù)法multisegment positioning 多重細(xì)分市場定位national account management 全國性客戶管理national market 國內(nèi)市場National Semiconductor 美國國家半導(dǎo)體公司net sales 凈銷售額network puter (NC) 網(wǎng)絡(luò)計算機(jī)new business selling 新業(yè)務(wù)銷售new buy 購入新產(chǎn)品new entrants 新進(jìn)入者New Prod screening model 新普羅德篩選模型newproduct ideas 新產(chǎn)品創(chuàng)意Newsweek 《新聞周刊》newtask buying 全新采購newtotheworld products 世界性新產(chǎn)品niche penetration strategy 壁龕/機(jī)會市場滲透戰(zhàn)略nichemarket strategy 壁龕市場戰(zhàn)略nobrand brand name 無品牌的品牌名稱nofrills product 無虛飾產(chǎn)品noise in munication system 傳播系統(tǒng)中的噪音nonfinancial rewards 非物質(zhì)性獎勵措施nonprobability sampling 非概率抽樣nonstore retailing 無店鋪零售業(yè)number of stockouts 遲滯數(shù)目objectandtask method of promotion budgeting 目標(biāo)任務(wù)促銷預(yù)算法objectives and strategy area audit 目標(biāo)與戰(zhàn)略領(lǐng)域的審計objectives 具體目標(biāo)observation 觀察法occupancy costs 房屋占用成本occupation/position 職業(yè)/職位odd pricing 奇/余數(shù)定價法oeverall quality 總體質(zhì)量offinvoice discounts 發(fā)票之外的折扣offsets 抵消交易o(hù)nair testing 廣播測試OPEC (Organization of Petroleum Exporting Countries) 歐佩克（石油輸出國組織）opening relationships 建立關(guān)系operating supplies 生產(chǎn)供應(yīng)品operational excellence 運(yùn)作管理水平opinion leaders 意見領(lǐng)導(dǎo)者opportunity cost 機(jī)會成本opportunity identification 機(jī)會識別opportunity/threat matrix 機(jī)會/威脅矩陣order cycle time 訂貨周期order processing 訂單處理organisational level 組織層次organizaitonal requirement planning 組織需求計劃organization area audit 組織領(lǐng)域的審計organization buying center 組織采購中心organizational customer 組織顧客organizational direct selling 組織直銷organizational markets 組織市場organizational purchasing 組織采購organzational structure 組織結(jié)構(gòu)outdoor enthusiasts 戶外運(yùn)動愛好者outofhome media 戶外廣告媒體overall cost leadership 全面成本領(lǐng)先overheads 日常開支ownership of new product 新產(chǎn)品所有權(quán)panel of experts 專家小組parentage 淵源parties involved 交換中的各方payment terms 支付條款payoff control 支出控制penetration pricing 滲透定價perceived customer value 顧客感知價值perceived quality 感知到的質(zhì)量perceived value 感知到的價值percentage of sales promotion budgeting method 銷售額百分比促銷預(yù)算法perceptions of consumers 消費(fèi)者感知/理解perceptual (product) pisitioning 感知（產(chǎn)品）定位perceptual map 感知圖perceptual organization 感知組織perceptual vigilance 感性的警惕performance dimension 業(yè)績標(biāo)準(zhǔn)performance evaluation 業(yè)績評估performance measures 表現(xiàn)/業(yè)績測度performance objective 績效目標(biāo)performance standards 績效標(biāo)準(zhǔn)performance 功能perishability 非持久性personal selling 人員推銷personal sources 個人的信息來源personnel development 人力資源開發(fā)pharmaceuticals industry 醫(yī)藥行業(yè)physical (product) positioning 物理（產(chǎn)品）定位physical descriptors 物理變量physical distribution 實物分銷Pillsbury 皮爾斯博瑞place utility 地點(diǎn)效用planning and control system area audit 計劃與控制系統(tǒng)領(lǐng)域的審計point of sale information 銷售點(diǎn)信息pointofpurhcase (POP) promotion 采購點(diǎn)促銷pointofsales (POS) data 銷售點(diǎn)數(shù)據(jù)pontificator 保守派popularity 通用性population trends 人口趨勢portfolio models for resource allocation 資源配置的資產(chǎn)組合模式position intensity 地位集中程度possession utility 擁有效用postpurchase dissonance 購買后的不協(xié)調(diào)postpurchase evaluation 購買后評估power in distribution 分銷權(quán)力power of buyers 購買者能力power of suppli