【正文】 ...............................1 融資說明 ......................................................................................................................................2 利潤說明 ......................................................................................................................................3第二章 項目公司介紹 ...................................................................................................................1第三章 項目團隊管理 ...................................................................................................................3 項目組織框架 ..............................................................................................................................3 團隊管理獎勵機制 ......................................................................................................................6 人員配置 ......................................................................................................................................6第四章 項目市場分析 ...................................................................................................................7 行業(yè)市場分析 ..............................................................................................................................7 電商平臺市場 ..............................................................................................................................8 家具電商平臺市場 ....................................................................................................................11 未來電商平臺市場趨勢 ............................................................................................................12第五章 項目營銷策略 ..................................................................................................................14 品牌建立與提升策略 .................................................................................................................14 網(wǎng)站建設(shè) .....................................................................................................................................15 網(wǎng)站推廣策略 .............................................................................................................................16 良好客戶關(guān)系建立 .....................................................................................................................17 人才策略 .....................................................................................................................................17第六章 項目 SWOT 分析 ..............................................................................................................19 優(yōu)勢分析 ....................................................................................................................................19 劣勢分析 ....................................................................................................................................24 機遇分析 ....................................................................................................................................24 威脅分析 ....................................................................................................................................25第七章 項目投資說明 ..................................................................................................................26 資金需求說明 ............................................................................................................................26 資金使用計劃 ............................................................................................................................26 融資合作說明 ............................................................................................................................27 回報償還計劃 ............................................................................................................................27 投資抵押及擔(dān)保 ........................................................................................................................28 投資者介入公司管理之程度說明 ............................................................................................28 融資其他說明 ............................................................................................................................28第八章 項目的財務(wù)分析 ..............................................................................................................29 財務(wù)評價原則 ............................................................................................................................29 經(jīng)濟效益分析 ............................................................................................................................29中國水運市網(wǎng)建設(shè)項目商業(yè)計劃書第九章 風(fēng)險分析及防范措施 ......................................................................................................31 風(fēng)險分析 .........