【正文】 A appliances and benefit from increased capabilities. 169。 ensure your customers keep technology current or petitors will 169。 installedbase ? Expand Cisco PIX deployments with Cisco ASA 5500 appliances Improve Account Control by Keeping Competitors Out of Your Accounts ? Remove the opportunity for Competitors to churn Cisco gear ? Provide customers with a costeffective, easytodeploy upgrade for the Cisco PIX Security Appliance 169。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 2 ASA Migration ? Program Objectives ? Customer Qualification and Sales Strategy ? Case Studies ? What Products Should You Sell? 169。169。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1 Migrating Customers to the Cisco ASA 5500 Series 169。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 3 Program Objectives Drive Increased Account Revenues with Cisco ASA 5500 Series Sales ? Upgrade Cisco PIX174。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 4 Why You Should Drive ASA Migrations ? The security appliance market is diversifying Small to medium businesses are moving toward converged, multifunctional security platforms for increased productivity and lower costs Larger enterprises seek environmentspecific security solutions tailored to their needs This is the perfect opportunity to showcase the modularity and flexibility of Cisco ASA for multiple types of environments ? Reduced capital and operating expenditures (CapEx and OpEx) Technology Migration Program (TMP) credits, security bundles, Capital Leasing reduce a customer’s total cost of ownership Single platform, many uses means customers save OpEx by having fewer devices to deploy, troubleshoot and maintain ? If you don’t migrate your customers, the petitor will Security and VPN are customers’ top priorities。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 5 Customer Qualification and Sales Strategy 169。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 7 What Is the Sales Strategy? 1) What plans do you have to update your work security infrastructure? 2) How do you bat workbased attacks in your work? What are you doing to meet pliance requirements SarbanesOxley, etc.)? 3) How do you secure remote workers accessing the work? Engage Customer Using Simple Qualification Questions: 1) Highlight the business and technology drivers for migrating 2) Use following customer scenarios to Find the best solution for customers Articulate the TMP credit benefit Follow Through and: 169。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 9 Question 2 ? How do you bat worms and viruses in your work? ? Are you considering adding IPS in the future? How Do You Combat Worms and Viruses? ? Many customers already have firewalls and VPNs installed today and are in the process of considering deploying IPS ? Even if your customer wasn’t thinking about migrating or buying IPS, the requirement to meet pliance demands is likely something that will resonate with your customer ? Determine which Cisco or petitor firewall, VPN, AntiX and/or IPS equipment is installed ? Use the customer scenarios to show the cost savings associated with trading in existing firewalls, Cisco or petitor, and upgrading to a ASA with Advanced Inspection and Prevention Module (AIP) or Content Security and Control Module (CSC) 169。 2022 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 11 Key Technology Drivers ? Superior solution with converged bestofbreed security services Combines marketproven firewall, IPS, IPSec, and SSL VPN services along with adaptive architecture for future services extensions— protects businesses with its superior work security posture, while providing strong investment protection ? Threatprotected VPN Services Gives businesses VPN deployment flexibility by offering both IPSec and WebVPN services, allowing businesses to tailor fit secure connectivity services based on their growing connectivity and scalability requirements ? Consistent user experience