【正文】
所呈交的本科畢業(yè)論文(設(shè)計),是本人在導(dǎo)師的指導(dǎo)下,獨立進(jìn)行研究工作所取得的成果。除文中已經(jīng)注明引用的內(nèi)容外,本論文不含任何其他個人或集體已經(jīng)發(fā)表或撰寫過的作品成果。本人完全意識到本聲明的法律結(jié)果由本人承擔(dān)。因此,具有有關(guān)女性化妝品包裝設(shè)計的語言符號探討有重要的現(xiàn)實意義。其次探討女性化妝品包裝設(shè)計的原則內(nèi)容,詳細(xì)分析了女性的消費心理和審美意識,在此基礎(chǔ)上提出了包裝設(shè)計中需要把握的基本要求。最后指出了未來女性化妝品包裝設(shè)計的發(fā)展趨勢。關(guān)鍵詞:女性;化妝品;包裝設(shè)計;語言符號 Design of Female Cosmetic Packaging AbstractChoose cosmetics packaging design language symbol as the research object, because on the one hand it as female beauty of the representative products, packaging design art language plays an important role in the development of products and services, on the other hand, the cosmetics market, market petition has driven more refined the development of packaging design. Therefore, with the female cosmetics packaging design language study has important practical significance.This paper on the current female cosmetics packaging concept and related theories to do the whole paper, as the theoretical basis of the idea. Secondly explore the female principle content cosmetic packaging design, a detailed analysis of the female consumer psychology and aesthetic consciousness, on the basis of the basic requirements need to grasp in packaging design. Then, discuss contents of women cosmetic packaging design language symbols, which is the core part of this paper, including the important content of graphic design, packaging design, material and texture design, in which also proposed some design methods and matters needing attention. Finally, the development trend of female cosmetics packaging design in the future is pointed out. Hope to have the certain theory instruction value to the female cosmetics packaging design in practice.Key Words:female,cosmetics,packaging design,language symbols目 錄中文摘要 Ⅰ英文摘要 Ⅱ引言 11.女性化妝品包裝概述 1 1 1 22.女性化妝品包裝設(shè)計原則 2 2 3 3 33.女性化妝品包裝設(shè)計語言符號的內(nèi)容 4 4 圖形設(shè)計 4 4 5 6 6 7 8 8 104. 未來女性化妝品包裝設(shè)計的發(fā)展趨勢 10 10 11 12 12結(jié)語 13參考文獻(xiàn) 13致 謝 14參考文獻(xiàn) 15引言包裝不僅僅是一個承載商品的容器,更是一種刺激消費、引導(dǎo)消費的手段。就目前女性化妝品市場而言,其主要消費群體以女性為主,因此,充分了解女性消費者的心理特點,針對他們的消費心理進(jìn)行包裝設(shè)計,對