【正文】 。第三是深化了分配制度改革，建立了新型的工資制度，實(shí)行了崗位工資，按職責(zé)、按能力分配，并向業(yè)務(wù)崗位和特殊專業(yè)崗位傾斜，將個(gè)人收入與個(gè)人工作業(yè)績和公司經(jīng)營效益掛鉤，合理拉開分配差距。四、全面加強(qiáng)了集約化管理中國人壽在業(yè)務(wù)處理、財(cái)務(wù)和信息技術(shù)中心的建設(shè)方面取得了新進(jìn)展，基本實(shí)現(xiàn)了以地市級(jí)以上公司為單位的業(yè)務(wù)、財(cái)務(wù)集中處理；實(shí)施了《壽險(xiǎn)實(shí)務(wù)》和核保、核賠、保全手冊(cè)等一系列業(yè)務(wù)管理規(guī)范，統(tǒng)一進(jìn)行了CBPS7版的轉(zhuǎn)換升級(jí)工作，推廣了兩核人員特殊專業(yè)崗位資格制度；普遍重視了業(yè)務(wù)結(jié)構(gòu)調(diào)整，一些公司力度還比較大，夯實(shí)了發(fā)展基礎(chǔ)。加強(qiáng)成本核算，注意發(fā)揮費(fèi)用政策的導(dǎo)向作用，進(jìn)一步推行了預(yù)算制管理。加強(qiáng)了資產(chǎn)的清理、清收工作，進(jìn)一步摸清了家底。集約化管理程度的提高，有效地促進(jìn)了業(yè)務(wù)結(jié)構(gòu)的調(diào)整和經(jīng)營效益的改善。%%。六、初步構(gòu)建了客戶服務(wù)框架按照業(yè)務(wù)集中管理方案的部署，大部分省市分公司都設(shè)立了客戶服務(wù)機(jī)構(gòu)，配備了專職客戶服務(wù)人員，建立了一整套服務(wù)制度與規(guī)范。七、積極開展了公司品牌宣傳2001年，全系統(tǒng)加大了以主打廣告語的宣傳為主要內(nèi)容的品牌宣傳力度，各地紛紛在交通要道和繁華地帶推出了巨型廣告牌?？偣咀プ”本┥陫W、團(tuán)中央實(shí)施進(jìn)城務(wù)工青年發(fā)展計(jì)劃、張健橫渡英吉利海峽等全國人民關(guān)注的熱點(diǎn)事件，策劃了一系列宣傳活動(dòng)，并在中央電視臺(tái)黃金時(shí)段推出了公司形象廣告。品牌宣傳工作的加強(qiáng)，提升了公司的知名度和美譽(yù)度，促進(jìn)了業(yè)務(wù)發(fā)展。加大了對(duì)省級(jí)公司領(lǐng)導(dǎo)班子的考核和調(diào)整力度，全年對(duì)33個(gè)省級(jí)分公司領(lǐng)導(dǎo)班子的118名成員進(jìn)行了調(diào)整，起用了一批素質(zhì)較高的優(yōu)秀年輕干部。全年共查處各類違法違紀(jì)違規(guī)案件59件，處分（處理）有關(guān)人員64人。各級(jí)公司也廣泛開展了員工和代理人培訓(xùn)。此外，代理人隊(duì)伍不斷發(fā)展壯大，到2001年底實(shí)有營銷網(wǎng)點(diǎn)4681個(gè)，%；，%。 implemented 《The Practice in Life Insurance》and a series of standards of business management in checking underwriting and claims and the handbook for protecting business, uniformly updated the CBPS7 edition, spread the system of the qualification for twocheck special professional positions, generally valued the adjustment of business structure and some panies paid more attention to it and tamped the developing base. The pany realized the data concentration in the provincial branches and the business data in 9 municipalities and planningsingled cities concentrating on the Head Office, carried on the concentrated purchase on the puter equipment in the whole system and effectively saved the expenses. The pany strengthened the cost accounting, paid attention to the guidance function of the expense policy, further carried on the management of the budget system. According to the relevant decisions of the State Council and China Insurance Regulatory Commission, there was an activity of adjusting and standardizing insurance market, which further standardized the business action of all the panies. The pany strengthened to clean up and collected the assets, further made sure the bottom of the family, made emphasis on the special audit for the use and management in the mission of personal agency business, promoting a healthy development in marketing business. The pany made an audit for the manager off post and provided the reference evidence for the personnel department to appoint cadres. The pany increased the degree of the intensive management and effectively promoted the adjustment of the business structure and the improvement of business benefits.5. Really strengthening the capital applicationIn 2001, according to the reforming thread of managing through standards, operating through systems and making business through market, the pany actively carried on the systematic reform for capital application, established the newtype of capital application with investment decision, investment operation and risk control as “three aspects as one body”, built up a center of professional capital application. The capital application was further concentrated in the pany. The funds concentrated by the Head Office accounted for percent of the funds available in the whole system in 2001, which was percent higher than percent of the year 2000. The balance of the capital application at the end of the year was billion yuan, increasing billion yuan from the beginning of the year. The ine was billion yuan. Under the situation of a narrow investment channel and the depression in capital, it was not easy to achieve such a result and was significant, which both promoted an increase in the overall level of capital application and strongly supported the development in business of the pany.6. Primarily forming the framework of customer serviceAccording to the arrangement of concentrated business management, most of the provincial branches established customer service institutions, equipped the fulltime persons for customer service, built up a set of service systems and standards. In over 300 cities of the country opened the “95519” customer service special telephone, which was convenient to customers. The pany strengthened the civilized service with excellent quality, set up the brand and image of its own professional service, increased the customer service of the pany to a new level and effectively improved the environment of business development.7. Actively publicizing the brand of the panyIn 2001, China Life greatly publicized the brand with the main ad wording as the main contents. There were many big billboards at the main traffic street and busy roads. In order to cooperate with launching the products participating in profits and using the “95519” customer service line, the pany organized a large scale of publicity. The Head Office used the focus events such as Beijing Bidding for Olympic Games, the scheme for the development of the young workers in cities by the League Central Committee’s and Chang Jian crossing the English Channel to design a series of publicities and made ads of the pany’s image on CCTV at the golden time. Moreover, after a series of big accidents occurring, such as the explosion in Shijiazhuang, the hill slide at Wulong County Chongqin and the penetrating water at the Tin Mine in Lajia Nandan Guangxi, the local panies held the salvage and dealt with claims in time, which generated a good social response after the report by the media. The pany strengthened the publicity of the brand, enh