我國汽車銷售促銷手段分析-展示頁
2025-07-05 21:26本頁面
【正文】 e to 40% of the speed of. Huge market capacity and considerable economic benefits, caused the automobile manufacturers have to increase investment, the automobile market beacon four car sales promotion strategy, new tactics frequent, petition is fierce. Due to promotion to shorten the product into the market process, encouraging consumers to motivate the user initial purchase, purchase again use, consumption habits, establish, improve sales performance, aggression and antiaggression petition, leading role of the relevant product market, the product can be made during the festival or business day during the icing on the cake. So I want to get the advantage in the petition must be to focus on promotion strategy, using celebrity effect, enhance brand awareness strategy, product advantage, expand market advantage strategy, a surprise move, to win customer strategy, make full use of the advertisement effect, continuously enhance corporate image strategy, make full use of event marketing, shaping good image of the brand strategy can better take advantage in the petition.Key Words:car sales, sales model, sales promotion means, countermeasures目 錄1我國汽車促銷手段概述 42 .傳統(tǒng)店面促銷與網(wǎng)絡(luò)促銷分析 5 5 63汽車促銷人員對促銷效果的影響 8 8 94提高汽車促銷效果應(yīng)注意的問題 9 9 95汽車促銷手段分析 10 10 10 10 10 116總結(jié) 11參考文獻(xiàn) 111我國汽車促銷手段概述 汽車促銷也就是促進(jìn)汽車銷售，通常應(yīng)用于新產(chǎn)品和擠壓產(chǎn)品，其目的是給市場增加推進(jìn)，使產(chǎn)品更好更快地進(jìn)入市場擴(kuò)大市場。由于促銷有利于縮短汽車產(chǎn)品入市的進(jìn)程、激勵(lì)消費(fèi)者購買欲望，達(dá)到銷售目的、激勵(lì)使用者再次購買想法,提高汽車產(chǎn)品銷售業(yè)績、帶動(dòng)相關(guān)汽車產(chǎn)品市場等作用，要在激烈的市場競爭中取得優(yōu)勢就必須注重促銷策略，運(yùn)用名人效應(yīng)，提升品牌知名度的策略、集中產(chǎn)品優(yōu)勢，拓展優(yōu)勢市場的策略、出奇制勝，贏得客戶的策略、充分利用廣告效應(yīng)，不斷提升企業(yè)形象的策略、充分運(yùn)用事件促銷，塑造品牌良好形象的策略可以更好的在競爭中占取先機(jī)。畢 業(yè) 論 文論文題目：我國汽車銷售促銷手段分析摘 要隨著人們生活水平以及汽車性能的不斷提高，人們對汽車的消費(fèi)和需求也越來越旺盛，近年來，中國汽車市場
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