會展與旅游學(xué)院-展示頁
2025-07-04 00:59本頁面
【正文】 a national and international level.課程代碼：課程名稱（英文）：Services Marketing課程名稱（中文）：服務(wù)營銷學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：主要內(nèi)容：The students understand the importance of a marketoriented design of the valueadded chain of panies, and deepen their knowledge in the areas of “Supply Chain Management” and “Marketing”. They get to know the principles and methods of the design and optimisation of marketing and logistics processes. The interfaces and interdependencies of both areas bee transparent.課程代碼：課程名稱（英文）：Accounting課程名稱（中文）：會計(jì)學(xué)學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：主要內(nèi)容：The students know how to make up mercial singleentity and consolidated financial statements according to national （HGB： German Commercial Code） and international （IFRS： International Financial Reporting Standards） accounting regulations. They have detailed knowledge of the calculation, report and assessment of annual statement ponents and their positions. They master the coherence between mercial and national tax law.課程代碼：課程名稱（英文）：Principles of Business Management課程名稱（中文）：商務(wù)管理原理學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：經(jīng)濟(jì)學(xué)原理、服務(wù)營銷主要內(nèi)容：The students get to know the basic principles of business management and the value chain process. They shall be able to fit in the elements of the value chain against the background of the factors of success in the market. Furthermore they shall know and be enabled to apply management and organisation techniques.課程代碼：課程名稱（英文）：Management Concepts課程名稱（中文）：管理概念學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：經(jīng)濟(jì)學(xué)原理、服務(wù)營銷主要內(nèi)容：⒈Deepening and widening of theory and practice of management by understanding the underlying concepts.⒉Identifying and making use of the linkages between concepts and tools of management.⒊Fostering of personal skills, in particular study skills, working with others, conceptual thinking, presentation and munication skills, managing yourself.⒋Getting used to working with a variety of media （including a learning space） and applying various teaching and learning skills. In the English module also：⒌A(chǔ)pplying and improving your English language skills as regards listening, prehension, speaking and writing. Opportunity to have your proficiency of English certified for the labour market （TOEIC）.課程代碼：課程名稱（英文）：Communication and Key Qualifications課程名稱（中文）：商務(wù)交際基礎(chǔ)學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：各英語基礎(chǔ)課主要內(nèi)容：The students shall discern the importance of key qualifications for their professional success and shall develop motivation to extend both their methodical and acting petences and their personal and social petences. The students shall develop a distinct ability to municate and shall know how to act on an intercultural level in an appropriate and beneficial manner. The aim is to enable the students to be aware of municative processes in everyday life so that they can document, systematize, analyse, evaluate, visualise and learn, within a predetermined period, how to present themselves and act authentically and professionally. 課程代碼：課程名稱（英文）：The Event Market課程名稱（中文）：會展市場概論學(xué) 分 數(shù)：3周 課 時(shí)：3預(yù)修課程：主要內(nèi)容：Upon pletion of this module, the students know and understand the substantial types, functions, and objectives of events. They
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