【正文】
ublishing advertisements,廣告刊登合同,65 printing press,與印刷廠的合同,228,229business a.,商業(yè)合同,168,233。also→advertising sales representative。also→advertising rate card廣告價目表,廣告價格,59,6264,6971,81 card→rate card。 classification→classification分類廣告types of as,廣告類型,62volume of as→volume廣告量Advertising,廣告,1011,4243,46,56,60,61,63,67,7680,83,94,95,120,123 ,124,154,162,207,209,211,214,215,219,224,247,287,308,312314,318→account廣告帳戶,廣告活動,302→agency廣告代理→agreement廣告合同,廣告目標(biāo),215→article廣告文章 a product→product作為產(chǎn)品的廣告 representative→representative廣告開單代表→budget廣告預(yù)算,廣告活動,76,94,95→content廣告內(nèi)容→copy廣告文案 writer→writer廣告文案撰寫人→department廣告部門→director廣告總監(jiān)→discount廣告折扣→division廣告部 sheet,廣告編排版樣,213→expenditure廣告支出 support→support廣告財務(wù)支持,廣告頻率,69→goal廣告的中期目標(biāo)→industry廣告業(yè),廣告插頁,70,312。s story→story廣告客戶的故事as39。s interests→interest廣告客戶的利益a.39。s benefit→benefit廣告客戶的利益a.39。→placement?!鷉ormat廣告內(nèi)容與格式copy of a.→copy廣告文案correction to a.→correction廣告更正correctness of a.→correctness廣告的正確性display a.,廣告版面,69,74drag as,移動廣告,210edited text of a.→text經(jīng)過編輯的廣告文案few as on the page,209廣告較少的版面free →order免費廣告訂單fullcolor a.,全彩色廣告,69fullpage a.,整版廣告,117,124,311horizontal a.,橫排廣告,210housea.,本報廣告,210image a.,形象廣告,311inhouse a.,內(nèi)部廣告,211invoice for a.→invoice開具廣告發(fā)票invoiced a.,發(fā)票中所列廣告,311laidout a.,設(shè)計好的廣告,312modification of a.→modification廣告修改number of as→number廣告數(shù)量ordered a.,預(yù)訂的廣告,6668particular a.,單個廣告,312,314payment for a.→payment支付廣告費personal a.,個人廣告,63。also→editing修改 strategies,修改定價戰(zhàn)略,63 or visuals,修改文本或者視覺材料,186 high rates of change,適應(yīng)高速變化,152Address地址accurate a.,準(zhǔn)確的地址,186→book地址簿pany a.,公司地址,53,108,225,233plete a.,完整地址,245correct a.,正確的地址,314 a.,電子郵件地址,124,312invoicing a.,開戶行地址,65mail a.,郵寄地址,124new a.,新地址,235Addressee,收件人,302,314Adjective,形容詞,121,128,192,202Administration,行政,146,165,169,173,175→department行政部門 the pany offices,公司辦公室行政,172,319→worker行政人員assistant managing editor for a.→editor主管行政的執(zhí)行副總編personnel a.,人事管理,244Administrative行政的→ban行政禁令,行政秘書,164,169,175,273,303,311,314,316,321,326333,336→contact行政聯(lián)系,管理行為,323,日常行政事務(wù),312→division行政部→employee行政雇員→form行政表格,行政事務(wù),172→order行政命令 of management,管理工作的行政部分,147→performance行政業(yè)績→position行政職位→procedure行政程序→record行政記錄→support行政支持→unit行政單元,18行政手段→worker行政人員→work行政工作government →body政府行政部門Advantage,優(yōu)點,37,58,167 employee stockownership system,職工股份制的優(yōu)點,21 lengthy tradition,悠久傳統(tǒng)的優(yōu)點,114frontrunner a.,首創(chuàng)者的優(yōu)勢,224technology a.,技術(shù)優(yōu)勢,41Adverb,副詞,192Ad/Advertisement,廣告,58,6065,6770,74,188,189,207211,214,215,2182 20,224,229,230,245,272,310,312314additional a.,增加廣告,211→design廣告設(shè)計→format廣告模式→layout廣告版式,廣告監(jiān)測,318→order廣告訂單a./advertising price→price廣告價格a./central book→book中心廣告登記簿,廣告類型,74attract as,吸引廣告,46category of as→category廣告類別classified a.→classified分類廣告client39。also→advertisernew a.,新客戶,310Account(Record of debit and credit entries),賬戶94,95,應(yīng)收賬目,146,321,322,324,325bank a.,銀行帳戶,65,67,322,324bank →statement銀行證明capital ,資本帳戶余額,112closing summary as/closing as,結(jié)清匯總帳戶,74,306,319,320pany a.,公司帳戶,306pensation of as receivable →pensation 補償credit a., 信用帳戶,320current ,往來帳戶余額,112doubtful as receivable,應(yīng)收呆帳,325financial a.,財務(wù)賬目,320flows of as→flow賬目流overdue as receivable,逾期應(yīng)收賬目,310,312,313,314,316,317,320recovery of as receivable,回收應(yīng)收賬目,325Account(Report),報道,133→news新聞報道 an event→event事件報道statistical an event,用數(shù)字描述事件,126Accountability,最終責(zé)任,176 daytodayperformance,負責(zé)日常工作,19 editorial contents,負責(zé)編輯內(nèi)容,18,140a.of news departmen personnel,新聞部員工的責(zé)任,53individual a.,個人的責(zé)任,53journalist39。s as,記者的能力,244managerial as,管理能力,255reader39。新時代:在新興市場經(jīng)濟國家打造專業(yè)化報紙Subject lndexAAbbreviation, 縮寫,67,198,203Ability,能力,255 discernment,洞察力,35 pete,競爭力,97 encode or decode,編碼能力或解碼能力,279 generalize and improvise,推斷與活用能力103 listen/listening a.,傾聽能力,263 reach readers,到達讀者的能力,62 read easily,易讀性,192 submit one39。s ego,使自我服從... ..., 37different as,不同的能力,255journalist39。s a.,讀者的能力,4,193,266Absence缺席, 離崗,141,195,229,232,236,287289,296,309,311,312,317,320323,326328,333,336,337,340,342,344,350,365, another employee,另一名員工缺席,263 certain conditions,缺乏某些條件,253leave of a.,休假,250Acceptance接納 a bribe,接受賄賂,25 goals,目標(biāo)接納,255desire for a.,目標(biāo)期待,254Access獲得 puters,使用計算機的機會,199 information,獲得信息,108,234,236,294 the Internet/Internet ,236,238,240,331,333 phone lines,使用電話的機會,224 the technology,獲得技術(shù),299Accessibility獲得性 information sources,信息源的可獲得性,276Accident,事故,100,250road a.,道路事故,32Accreditation,登記注冊,336,365Account(Client)客戶advertising a.,廣告客戶,310。s a.,記者的責(zé)任,15Accountable負有責(zé)任的 acplishing/meeting goals and objectives,負責(zé)實現(xiàn)中期和短期目標(biāo),47,307,308,334 advertising and distribution performance,負責(zé)廣告和發(fā)行業(yè)務(wù),153 advertising sales revenue,對廣告收益負責(zé),177 editorial content,對編輯內(nèi)容負責(zé),177,334 meeting/fulfillment editorial line,負責(zé)實現(xiàn)編輯方針,296,334 newsroom budget,負責(zé)新聞部預(yù)算,39 a part of the misperception,為部分錯覺負責(zé),5 protecting property,負責(zé)財產(chǎn)保護,307 publishing corrections,對刊登更正負責(zé),196 results,報告結(jié)果,174 whatever,對一切負責(zé),177,180to be held a.,承擔(dān)責(zé)任,2Accountant,會計,50,51,93,96,156,158,160,161,164,169,175,273,320,322,324,325 ,327,332chief a.→chief accountant job of a.→job總會計師Accountantanalyst→analyst會計分析師Accounting,會計工作,172,306,319321→department會計部→director會計總監(jiān)→division會計部門→document會計文件→documentation 會計證據(jù)→record會計記錄Accuracy,準(zhǔn)確性,206 caption,圖片說明的準(zhǔn)確性,358 content,內(nèi)容的準(zhǔn)確性,315 evaluation,評估的準(zhǔn)確性,260 information 信息的準(zhǔn)確性,236 names/biographies/figures/material,姓名/傳記/數(shù)字/資料的準(zhǔn)確性,187,188,361,362 page layout,版式的準(zhǔn)確性,230,338,340,342,345,347,351,353,359,360for the sake of a.,為準(zhǔn)確起見,12