【正文】 ................................35? 綱要 .........................................................................................................................................35? 前言 .........................................................................................................................................37? 市場目標(biāo) .................................................................................................................................37? 企劃策略架構(gòu) .........................................................................................................................37? 市場競爭態(tài)勢 .........................................................................................................................38? 商品定位 .................................................................................................................................39? 目標(biāo)市場 .................................................................................................................................39? 市場區(qū)隔 .................................................................................................................................39? 營銷組合策略 .........................................................................................................................40? 廣告預(yù)算編列 .........................................................................................................................41? 全年度營銷費用預(yù)估 .............................................................................................................41臺灣紙尿褲市場企劃紀(jì)實 .................................................................................................................42臺灣喜年來蛋卷廣告企劃方案 ......................................................................................................46臺灣美滿喜餅廣告企劃方案 .............................................................................................................50臺灣永泰罐裝奶粉市場企劃實錄 .....................................................................................................53臺灣化妝品市場調(diào)研紀(jì)實 .................................................................................................................563 / 166臺灣快餐連鎖市場調(diào)研實錄 .............................................................................................................60臺北百貨行業(yè)市場調(diào)研紀(jì)實 .............................................................................................................66臺灣化妝品營銷廣告分析 .................................................................................................................69臺灣市場可口可樂廣告策略分析 .....................................................................................................72國內(nèi)篇 .....................................................................................................................................................73大白菜冰淇淋市場企劃實錄 .............................................................................................................73健力寶鄭州訂貨會廣告企劃紀(jì)實 .....................................................................................................74金娃布丁營銷紀(jì)實 .............................................................................................................................74克寧奶粉上海市場營銷紀(jì)實 .............................................................................................................75跳馬王品牌企劃實錄 .........................................................................................................................75父親節(jié)‘麗珠得樂’獻愛心 .............................................................................................................77健力寶借事造勢 .................................................................................................................................78美的工業(yè)城慶典 .................................................................................................................................79亞都“智取”天津 .............................................................................................................................79變形金剛 .............................................................................................................................................81點燃圣火 .............................................................................................................................................82聯(lián)想與“田忌賽馬” .........................................................................................................................83國酒世紀(jì)情 .........................................................................................................................................83名人效應(yīng) .............................................................................................................................................84國外巧克力中國市場拓展紀(jì)實 .........................................................................................................85卡夫酸奶北京市場拓展紀(jì)實 .............................................................................................................87國際飲料中國市場推廣紀(jì)實 .............................................................................................................88必勝客北京市場拓展紀(jì)實 .................................................................................................................92華語電視節(jié) .........................................................................................................................................93洋酒市場拓展紀(jì)實 .............................................................................................................................93白天鵝品牌企劃策略 ........................................................................................................................98“布老虎”上市企劃紀(jì)實 .................................................................................................................99《泰坦尼克號》市場企劃實錄 .........................................................................................................99柯受良飛黃企劃收錄 ...................................