【正文】 ......................................21 市場細分 ........................................................................................................................21 目標市場 ...............................................................................................................................22 市場需求 ........................................................................................................................22 市場容量 ........................................................................................................................24 目標市場規(guī)劃 ................................................................................................................25 競爭性分析 ...........................................................................................................................25 現(xiàn)有競爭者 ....................................................................................................................25 新進入者的威脅 .........................................................................................................27 本行業(yè)內(nèi)競爭者的競爭威脅 ........................................................................................28第四章 DIY 夢工廠戰(zhàn)略規(guī)劃 .......................................................................................................29 公司戰(zhàn)略規(guī)劃 .......................................................................................................................29 DIY 夢工廠公司管理 ...........................................................................................................29 公司基本情況 ................................................................................................................29 Ecreative 創(chuàng)業(yè)團隊 ......................................................................................................30 DIY 夢工廠組織結(jié)構(gòu) .....................................................................................................31第五章 DIY 夢工廠營銷策略 ........................................................................................................32 營銷策略 ..............................................................................................................................32 自有資源 ..............................................................................................................................32 Mamp。O2O 模式營銷 ..........................................................................................................32 4P+1P 營銷 ..................................................................................................................32 外界條件 ..............................................................................................................................33 傳統(tǒng)的營銷方式 ..........................................................................................................33 網(wǎng)上推廣方式 ..............................................................................................................33 社交工具推廣 ..............................................................................................................34 開展合作 ......................................................................................................................341 / 59第六章 創(chuàng)新性、創(chuàng)意性、創(chuàng)業(yè)性分析 .....................................................................................35 DIY 夢工廠創(chuàng)新性分析 .....................................................................................................35 移動工作室的運用 ........................................................................................................35 創(chuàng)新的運營模式 ............................................................................................................35 創(chuàng)新的資源整合 ............................................................................................................356 .2 DIY 夢工廠創(chuàng)意性分析 ....................................................................................................35 DIY 夢工廠的創(chuàng)意理念 ..............................................................................................35 DIY 夢工廠的創(chuàng)意體系 ..............................................................................................36 DIY 夢工廠創(chuàng)業(yè)性分析 .....................................................................................................36第八章 財務(wù)分析 ...........................................................................................................................38 公司盈利模式 .......................................................................................................................38 整體盈利模式概述 ........................................................................................................38 模塊盈利模式整合 .......................................................................................................38 財務(wù)目標 ...............................................................................................................................39 資本結(jié)構(gòu)及規(guī)模 ...................................................................................................................39 主要財務(wù)假設(shè) .......................................................................................................................41 財務(wù)預算 ...............................................................................................................................42 銷售預測 .......................................................................................................................42 成本費用預測 ................................................................................................................43 未來五年的主要財務(wù)報表 ...................................................................................................44 利潤表 ...........................................................................................................................44 資產(chǎn)負債表 ...................................................................................................................46 現(xiàn)金流量表 ............................................................................