品牌戰(zhàn)略外文翻譯-展示頁
2024-11-15 02:35本頁面
【正文】 ronment, waiting time and additional service. (2) medical quality is the most important aspect. The second is understanding and munication. The other three attributes are not so import. Building a model of customer decisionmaking behaviour to the international education industry for understanding the characteristics of this kind of decisionmaking behaviour. The results indict that the model as cultural value— motivation— intent to study abroad gives us a good way to understand the students who intent to study abroad. The financial barriers and psychological problem will moderate the relationship between motivations and intention to study abroad. Under the current petition environment, building good relationship with high value customers is an important way for enterprises to gain petitive advantage. An approach to cluster customers and analyze their characteristics is put forward in this paper. The basic analysis process of the method consists three stages. Firstly, through querying transaction records and analyzing transaction cost, each customer’s total profit contribution to enterprise can be gained, and it is used to measure the customer value. Secondly, the kmeans clustering method is used to partition customers into different clusters by their value. Lastly, a decision tree is built to reflect customer characteristics with different customer value, and help the management to develop right customer strategy. This article expands the concept of brand in theory, gives the relation and harmony theory model of enterprise innovation petence and the petitive petence of brand, and studies the multiplier effect theories of enterprise39。附錄一 During the operation of Global brand strategy, most of the MNCs are in a dilemma of Standardization and Localization. They sometimes are bigoted to standardization, sometimes are in deep love with pletely localization. Neither of them is right. The authors take the case of Global brand strategy of Motorola (China) Electronics Ltd. for example and carry out an empirical study of sixty global panies operating in Chinese market. According to the shaping condition, strategy advantages, operating mode, management system of global brands and a series of problems of operation of global brand strate
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