【正文】 s based on the Marketing Strategy營(yíng)銷(xiāo)計(jì)劃與銷(xiāo)售是關(guān)聯(lián)的。 不是高水平的專(zhuān)家 ? …DISCIPLINE 紀(jì)律 Goodyear Confidential 19 A High Level of Discipline is Required As Samp。OP is… 銷(xiāo)售運(yùn)作計(jì)劃的關(guān)鍵因素 ? …not IT systems。太多或者太少的存貨（原材料，產(chǎn)成品） ? Poor customer service。難以達(dá)到成效 ? No Team Working。只能通過(guò)緊急方式解決短期問(wèn)題 ? Mid and long term plans are not addressed。職責(zé)混亂 ? No possibility to drive pany strategy。OP發(fā)揚(yáng)團(tuán)隊(duì)合作 Goodyear Confidential 17 …If No Samp。 策定及達(dá)成公司目標(biāo)的途徑 ? Brings discipline。 ? Plan for long term solutions if long term issues。解決短期問(wèn)題 ? Plan for mid term solutions if mid term issues。所有人參與決策 ? Visibility。所有職能部門(mén)目標(biāo)的一致性 ? Drives Company strategy。OP 使用 Samp。從短期到長(zhǎng)期 ? Plans are updated to reflect Company strategy, or to reflect Market changes。產(chǎn)品營(yíng)銷(xiāo)周期 Demand Planning 需求計(jì)劃 Supply Planning 供應(yīng)計(jì)劃 Financial Forecast 財(cái)務(wù)預(yù)測(cè) Customer Service 客戶(hù)服務(wù) Inventory Management庫(kù)存管里 Mfg. Execution 生產(chǎn)執(zhí)行 Demand 需求 Supply 供應(yīng) Goodyear Confidential 14 Key Objective 2: Single and Agreed Plan關(guān)鍵目標(biāo) 2:單一的和一致的計(jì)劃 ? All Functions have exactly the same plan, driven by Customer Satisfaction and Company strategy。OP 銷(xiāo)售及運(yùn)作計(jì)劃 Sales amp。OP: Sales and Operations Planning Goodyear Confidential 12 Samp。需求的信息流 ? 3. Tracking Goodyear Confidential 8 1. Physical Flows實(shí)體流 Purchasing采購(gòu) Manufacturing制造 Distribution分配 Goodyear Confidential 9 2. Demand Flows需求的信息流 Purchasing采購(gòu) Manufacturing制造 Distribution分銷(xiāo) Sales Forecasts銷(xiāo)售預(yù)估 Finished Goods Planning 成品計(jì)劃 Raw Materials Planning 原材料計(jì)劃 Goodyear Confidential 10 3. Tracking Flows追蹤流 Purchasing采購(gòu) Manufacturing制造 Distribution分配 Sales Forecasts 銷(xiāo)售預(yù)估 Finished Goods Planning 成品計(jì)劃 Raw Materials Planning原材料計(jì)劃 Tracking追蹤 Goodyear Confidential 11 The Flows Are Managed Through 1 Process: Samp。OP, Detail view銷(xiāo)售及運(yùn)作計(jì)劃的細(xì)節(jié) ? Next Steps下一步 Goodyear Confidential 7 Supply Chain Manages 3 Main Flows 供應(yīng)鏈管理的三個(gè)主要流程 ? 1. Physical flows。銷(xiāo)售及運(yùn)作計(jì)劃概況 ? Samp。生產(chǎn)排產(chǎn)達(dá)成率 91% ? Cost to serve per unit: $ 每條供應(yīng)鏈的成本 $ Rest of the World Goodyear Confidential 6 Contents目錄 ? Objectives of this presentation培訓(xùn)的目的 ? Asia Pacific Supply Chain at Goodyear, overview亞太供應(yīng)鏈的概況 ? Samp。銷(xiāo)售預(yù)期精確度 70% ? OTIF: 88%。一年 150000車(chē) ? Total AP SC Associates: 鏈員工總數(shù) 300 ? Inventory days: 48, including in transit。50個(gè)倉(cāng)庫(kù) ? 15’000 containers / year。OP Process at Goodyear固特異銷(xiāo)售及運(yùn)作計(jì)劃的方法 ? Samp。OP, Overview。解答問(wèn)題 ? Analyze the possibility for Triangle to cope with Goodyear Samp。OP Process。OP Process at Goodyear固特異的銷(xiāo)售及運(yùn)作計(jì)劃方法 ? Samp。OP, Overview。Goodyear Confidential 1 Samp。OP : An Introduction 銷(xiāo)售及運(yùn)作計(jì)劃 :導(dǎo)言 JeanLuc Laboucheix, Feb 1st 2022 Goodyear Confidential 2 Contents目錄 ? Objectives of this presentation培訓(xùn)的目的 ? Asia Pacific Supply Chain at Goodyear, overview固特異亞太供應(yīng)鏈概況 ? Samp。銷(xiāo)售及運(yùn)作計(jì)劃概況 ? Samp。OP, Detail view銷(xiāo)售及運(yùn)作計(jì)劃的細(xì)節(jié) ? Next Steps下一步 Goodyear Confidential 3 Objectives of this Presentation培訓(xùn)的目的 ? Explain the Samp。解釋銷(xiāo)售及運(yùn)作計(jì)劃的流程 ? Answer your questions。劃方面合作的可能性 Goodyear Confidential 4 Contents目錄 ? Objectives of this presentation培訓(xùn)的目的 ? Asia Pacific Supply Chain at Goodyear, overview固特異亞太供應(yīng)鏈概況 ? Samp。銷(xiāo)售及運(yùn)作計(jì)劃概況 ? Samp。OP, Detail view銷(xiāo)售及運(yùn)作計(jì)劃的細(xì)節(jié) ? Next Steps下一步 Goodyear Confidential 5 Asia Pacific Supply Chain: Overview 亞太供應(yīng)鏈概況 Manufacturing Footprint工廠分布圖 Logistics Footprint物流分布圖 ? 8 tire plants 3 closed in 3 years8個(gè)輪胎廠 3年內(nèi) 3個(gè)關(guān)閉 ? 50 warehouses。一年 15000個(gè)貨柜 ? 150’000 truck / year。存貨周期 48天，包括在途時(shí)間 ? Sales Forecasts accuracy: 70%。交付率 88% ? Absolute Schedule Compliance: 91%。OP, Overview。OP Process at Goodyear固特異銷(xiāo)售及運(yùn)作計(jì)劃的方法 ? Samp。實(shí)體流 ? 2. Demand flows。OP銷(xiāo)售及運(yùn)作計(jì)劃掌控整個(gè)流程 Purchasing Manufacturing Distribution Sales Forecasts Finished Goods Planning Raw Materials Planning Tracking Samp。OP Is a Meeting Among All Functions to Agree on 1 Plan 銷(xiāo)售及運(yùn)作計(jì)劃是所有職能達(dá)成統(tǒng)一目標(biāo) Golden rule: 1 set of numbers Manufacturing制造 Purchasing采購(gòu) Sales銷(xiāo)售 Supply Chain 供應(yīng)鏈 Marketing市場(chǎng) Finance財(cái)務(wù) Big Boss 總指揮 Goodyear Confidential 13 Key Objective 1: Linking Supply and Financials with Market Demand 關(guān)鍵目標(biāo) 1:用市場(chǎng)需求連接供應(yīng)和財(cái)務(wù) Samp。 Marketing / product life cycle 銷(xiāo)售 amp。 ?所有職能部門(mén)必須緊緊圍繞客戶(hù)滿(mǎn)意度和公司戰(zhàn)略決策的宗旨 ? 12 months to 5 years planning horizon 12個(gè)月到 5年的規(guī)劃周期 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Year 1第一年 Year 2 第二年 Year 3 第三年 Year 4 第四年 Year 5 第五年 Short term短期 Mid term中期 Long term長(zhǎng)期 Goodyear Confidential 1