營銷策劃方案論文-展示頁
2025-05-07 22:38本頁面
【正文】 th the popularity of the network, network marketing, the rise gradually.In China, Internet marketing started late, until 1996, China39。 not only meet the immediate consumers, individual needs, but also take into account the longterm needs of consumers and safeguard the overall interests of the public.November 15, 1999, the two countries on China39。本論文以暖手寶行業(yè)的營銷為主線來了解營銷的主體過程。如果進展順利，我國將在2000年上半年成為世界貿易組織的成員國。 目前，各種網絡調研、網絡廣告、網絡分銷、網絡服務等網絡營銷活動，正異?；钴S地介入到企業(yè)的生產經營中。2000年至今，網絡營銷進入應用和發(fā)展階段，網絡營銷服務市場初步形成：企業(yè)網站建迅速發(fā)展；網絡廣告不斷創(chuàng)新；營銷工具與手段不斷涌現和發(fā)展。 1997至2000年是我國網絡營銷的起始階段，電子商務快速發(fā)展，越來越多的企業(yè)開始注重網絡營銷。隨著網絡的普及，網絡營銷漸漸興起。如果進展順利，我國將在2000年上半年成為世界貿易組織的成員國。企業(yè)在市場營銷中，無論從事市場調研、產品開發(fā)，還是確定價格、廣告宣傳，都強調以消費者的需求為導向，不僅滿足消費者已有的現實需求，還要激發(fā)、轉化各種潛在的需求，進而引導和創(chuàng)造新的需求；不僅滿足消費者的近期、個別需要，還要顧及消費者的長遠需要，維護社會公眾的整體利益。營銷策劃方案論文前言 市場營銷是企業(yè)的一種市場經營活動，及企業(yè)從滿足消費需求出發(fā)，綜合運用各種科學的市場經營手段，把商品和服務整體地銷售給消費者。市場營銷是包括營銷戰(zhàn)略決策、生產、銷售等階段在內的總循環(huán)過程。1999年11月15日，中美兩國就中國加入世界貿易組織（WTO）問題達成協議，這標志著經過13年多的艱苦談判，中國入世終于邁出了關鍵的一步。加入世貿組織肯定會給中國經濟帶來極其深遠的影響。在我國，網絡營銷起步較晚，直到1996年，才開始被我國企業(yè)嘗試。N次方也是在這個時候開始涉足網絡營銷的領域進行摸索。這其中最大的變化就是企業(yè)越來越關注口碑的作用，N次方也開始將網絡營銷的重點放在口碑營銷上。1999年11月15日，中美兩國就中國加入世界貿易組織（WTO）問題達成協議，這標志著經過13年多的艱苦談判，中國入世終于邁出了關鍵的一步。加入世貿組織肯定會給中國經濟帶來極其深遠的影響。AbstractMarketing is a marketing business activities of enterprises, and enterprises from meeting consumer needs, prehensive use of various scientific instruments market operators, the overall goods and services to sell to consumers. Marketing is a strategic decision, including marketing, production and sales, including the total cycle stage. Enterprises in marketing, both in market research, product development, or to determine the price, advertising, have stressed the needs of the consumeroriented, not only meet consumer demand for the existing reality, but also excited, transforming a variety of potential demand and lead to and create new demand。s accession to the World Trade Organization (WTO) reached an agreement, which marks after 13 years of arduous negotiations, China39。s enterprises began to be tried. 1997 to 2000 is the initial stage of network marketing, the rapid development of emerce, more and more enterprises begin to pay attention to network marketing. N power also began to get involved at this time to explore the field of network marketing.Since 2000, online marketing into the application and development stage, initial formation of online marketing services market: the rapid development of enterprise website construction。 marketing tools and methods continue to emerge and develop. The biggest change is that panies are increasingly concerned about the role of word of mouth, N th power of network marketing began to focus on word of mouth marketing.Currently, a variety of network re
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