【正文】 ...................................................................................6 4. 網(wǎng)站服務(wù)對(duì)象分析 ...................................................................................................6 二、 網(wǎng)站的技術(shù)解決方案 ..........................................................................7 1. 網(wǎng)站盈利模式 ..........................................................................................................7 2. 人員職能分配 ..........................................................................................................7 3. 網(wǎng)站進(jìn)度 .................................................................................................................8 4. 投資回報(bào)計(jì)劃 ..........................................................................................................8 三、 網(wǎng)站整體策劃 .....................................................................................8 1. 網(wǎng)站的基本屬性 ......................................................................................................8 2. 網(wǎng)站的導(dǎo)航系統(tǒng) ......................................................................................................8 3. 功能模塊 .................................................................................................................8 4. 網(wǎng)站首頁 ............................................................................................................... 11 5. 主要欄目 ............................................................................................................... 12 6. 網(wǎng)頁設(shè)計(jì) ............................................................................................................... 15 7. 網(wǎng)站開發(fā)環(huán)境搭建 ................................................................................................. 16 四、 網(wǎng)站的維護(hù) .......................................................................................16 1. 服務(wù)器及相關(guān)軟硬件的維護(hù) ................................................................................... 16 2. 數(shù)據(jù)庫維護(hù) ........................................................................................................... 16 3. 前臺(tái)優(yōu)化， SEO 優(yōu)化，代碼優(yōu)化。 ........................................................................ 16 4. 制定相關(guān)網(wǎng)站維護(hù)的規(guī)定，將網(wǎng)站維護(hù)制度化、規(guī)范化 ......................................... 16 五、 網(wǎng)站的測(cè)試 .......................................................................................16 1. 服務(wù)器穩(wěn)定性、安全性。 ............................................................................................. 17 3. 網(wǎng)頁兼容性測(cè)試，如瀏覽器、顯示器。 .......................................................................................... 17 六、 網(wǎng)站的發(fā)布與推廣 ............................................................................17 1. 推 廣的幾個(gè)途徑： ................................................................................................. 17 2. 搜索引擎登記、排名 ............................................................................................. 18 七、 網(wǎng)站的運(yùn)營(yíng) .......................................................................................18 1. 目標(biāo)計(jì)劃 ............................................................................................................... 18 優(yōu)意網(wǎng)絡(luò) 3 2. 任務(wù)分配 ............................................................................................................... 19 3. 團(tuán)隊(duì)建設(shè) ............................................................................................................... 20 4. 網(wǎng)站培訓(xùn) ............................................................................................................... 21 5. 溝通機(jī)制 ............................................................................................................... 21 6. 組織結(jié)構(gòu)圖 ........................................................................................................... 22 7. 日志分析與數(shù)據(jù)挖掘 ............................................................................................. 23 八、 網(wǎng)站的 投資與風(fēng)險(xiǎn)分析 ....................................................................23 1. 風(fēng)險(xiǎn)因素 ............................................................................................................... 23 2. 行業(yè)風(fēng)險(xiǎn) ............................................................................................................... 23 3. 市場(chǎng)風(fēng)險(xiǎn) ............................................................................................................... 24 4. 對(duì)策 ...................................................................................................................... 24