【正文】
s humane. Whether colors, technology, text, layout, or interactivity, as long as browsers can clearly recognize that they are unique to this website, this formed the site39。s basic functions. We can design a unique style for a website from the following aspects. Logo (LOGO) LOGO, a website39。 professional website can be represented by the representative thing in that field. The most mon and most simple way is to use the English name of a website as its site logo with different fonts, letters’ deformation and the bination of letters. This can easily make a good logo of your own. 2. Website Colors Website gives people the first impression from the visual impact, for different colors’ collocations have different effects, and they may affect the mood of visitors. Color collocation is the key to embody the style. Standard colors refers to those can reflect the image and extending connotations of the website, which mainly used in the website logos, titles, main menus and the main blocks of color and giving the overall feeling of unity. As for the other colors, they can also be used only as decorations and foil but can not be the leading role. For example, IBM39。 bright colors and dark tie are most likely highlight the picture, such as black and white, red and black, yellow and purple。s specialty and unique style, special font can be selected according to our needs. Producers according to website content may choose a more appropriate font. It must be specially explained that the use of nondefault fonts can only appear in the form of pictures, because it is likely that there are no special fonts installed in visitors’ puters. What he sees may only be unrecognizable codes, and then the painful design es to nothing. 4. Using of Refined and Effective Language Acceleration of the pace of modern life, people often have no time to read long articles. To save time and obtain the maximum amount of information in the unit time, people need refined information that is information essence, which using information language to express its contents. The socalled information language is the following formula: information equals basic fact plus data description and experts’ opinions. Information language abandons all advertisement words and phrases, literary polishing words and don’t wele all the exaggerated descriptions on meaning and importance. Also it maximizes the use of digital speech, weles the quantitative description but against too much qualitative description, especially that can not form the accurate concept. Using information language to describe requires any information should have source, time and accurate classification. Of course, the information should include inherent characteristics: timeliness, accuracy, pleteness, conciseness and so on. We should pay special attentions that do not appear typos and wrong sentences. 5. Website Promotion Language Design Website promotion language can also be said the spirit, theme, center of a website or the target, using a word or a phrase with high degree of generalization. Using powerful words or phrases to promote a website you can receive better resu