浮華褪盡，忘我極情——德國(guó)戰(zhàn)車奧迪r8，湖北中基燃爆之夜策劃案-展示頁
2024-12-17 10:40本頁面
【正文】 owners, the super fans of Audi R8 will surely bring more attention. ? 各汽車論壇網(wǎng)絡(luò)紅人也被邀約參與此次活動(dòng)，作為網(wǎng)絡(luò)傳播的意見領(lǐng)袖，共同見證奧迪 R8登陸江城，引發(fā)更多網(wǎng)民的關(guān)注 A lot of influential inter people in the car industry are invited to the activity. Their attendance to the activity will bring more attention from izens. ? 展廳外蘭博基尼、法拉利等國(guó)際品牌跑車 Show,助陣奧迪 R8登陸武漢。 ? The customers there can have interaction of microblog,and share the feelings with other people. 方案背景 Backgrounds 活動(dòng)目的 Goals 活動(dòng)概述 Summary 活動(dòng)流程 Schedule 傳播策略 Broadcasting 目錄 Catalog 活動(dòng)效果評(píng)估 Evaluation 活動(dòng)預(yù)算 Budget 活動(dòng)現(xiàn)場(chǎng) ——活動(dòng)流程 Process of activity ? 德式風(fēng)情酒會(huì)（ 17： 30—18： 30）： ? 簽到 sigining in ? 參觀奧迪城市展廳內(nèi)外并享用德國(guó)風(fēng)味茶歇，聆聽德國(guó)德國(guó)輕搖滾樂 ? Visit Audi City Exhibition Hall, enjoy German flavor tea and listen to German light rock ? 現(xiàn)場(chǎng)客戶微博互動(dòng) Twitter Interaction ? 活動(dòng)開啟，屏幕中基宣傳片播放 Kickoff the ceremony. Video of Zhongji played ? 主持人開場(chǎng)白 host starts ? 湖北中基奧迪領(lǐng)導(dǎo)致辭 Leaders of Zhongji address ? 奧迪廠家領(lǐng)導(dǎo)授權(quán)并致辭 Producer authorize and address ? 奧迪授權(quán)儀式（ 18： 30—19： 00）： 活動(dòng)現(xiàn)場(chǎng) ——活動(dòng)流程 Process of activity ? 介紹展廳外奧迪全系車型 All Models introduction ? 播放奧迪 R8降臨武漢視頻 R8 lands in Wuhan Video played ? 奧迪 R8登場(chǎng)，車型 VCR介紹 R8 shows up, VCR model introduction ? 晚宴開始，德國(guó)大廚介紹德國(guó)美食 dinner party begins. German chef introduce German food ? 現(xiàn)場(chǎng)抽獎(jiǎng)互動(dòng) Luck Draw Interaction ? 現(xiàn)場(chǎng)舞蹈助興 Dancing ? R8登場(chǎng)，奧迪“全家?！绷料啵?19： 00—19： 30）： ? 德式互動(dòng)晚宴（ 19： 30—21： 00）： 環(huán)節(jié)重點(diǎn)介紹一：人群參與 Part 1: Super Fan Involved ? 奧迪 R8首次亮相武漢，本次活動(dòng)全湖北超級(jí)跑車車主聚集中基奧迪。 ? The interesting chocolate waterfall will give you a good taste. ? 品位風(fēng)味純正的德國(guó)雪茄，在微醺中感受德式的深沉 ? Have try to smoke the pure German Cigar. ? 獨(dú)特的德式插花，閉上眼，就能聞到飄蕩在空氣中的德國(guó)味道 ? Close the eyes,the customers can get the German flowers’ smell ? 酒香四溢的德國(guó)啤酒，酒未飲，香已至。 ? In the different steps of the activity,we will play the different styles of German music, and via hearing to feel the charm of Germany. ? 活動(dòng)開場(chǎng)時(shí)，緩緩的輕搖滾樂，帶給客戶賓至如歸之感 ? At the beginning of the activity,the solft rock music will make customers feel that they are at home. ? 奧迪 R8登場(chǎng)時(shí)，震撼的“德國(guó)戰(zhàn)車”重?fù)u滾樂，將活動(dòng)推向高潮頂峰 ? When Audi R8 es to our eyesight,the heavy rock music will burn the high pot. ? 客戶用餐時(shí)，不同風(fēng)格的酒吧音樂，使客戶在品嘗美食時(shí)，也能悠然的感受到德國(guó)異域風(fēng)情。 ? History of the war of Audi will tell us the change of Audi brand’s history,and the ing of all the cars of Audi to China will show the spirits of Audi car. 眼睛 ——審美 vision ? 現(xiàn)場(chǎng)富有德國(guó)元素的布置，如德國(guó)啤酒桶、雪茄機(jī)、德國(guó)美食、德國(guó)巧克力瀑布展示等，營(yíng)造非比尋常的德國(guó)風(fēng)情。 體驗(yàn) six senses Five Senses Experience 耳 Hearing 聆聽 鼻 Smell 聞 眼 Vision 審美 舌 Tasting 品味 口 Speech 交流分享 眼睛 ——審美 vision ? 奧迪 R8的驚艷登場(chǎng)，加入武漢地區(qū)奧迪大家族，現(xiàn)場(chǎng)獨(dú)特的奧迪“全家福”造型，帶給客戶震撼的視覺感受。 ? Think about the theme: About Audi:Audi has a very long history in the auto industry of the over one handred developing years,Audi kept on overing itself,it tried to push the Audi brand to the new top by its good technoledge and persuning for best brand of car. About German culture:In German history of nation,the Germany always ketp on being invincible and the spirit of overing are romantic,they pay attention the the best style of music and beer always pany with them. Audi R8 and German culture:Audi R8 is the powest car Audi has never culture and spirits attach to it ,and also its fashinable appearance , and good qualities shows us the go
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