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based fees and personal equity stakes. Louis John Doerr, III ? Doerr is to his business what Gates is to software.” ? Doerr can boast of helping to midwife such enterprises as Netscape Communications Corp., Compaq Computer Corp., Intuit, Lotus Development Corp. and Sun Microsystems. ? Since joining Kleiner Perkins in 1980, Doerr has ridden three tsunamilike waves of technology: personal puting, PC software and, now, the Inter Doerr?s firm ? VCbacked panies grew jobs 20% on average from 1990 to 1994. KPCB calculates that the panies it has backed have generated 131,000 new jobs, along with bined annual revenues of $44 billion. Their total market capitalization: $84 billion. ? The firm has reportedly racked up average annualized returns of more than 30 percent since its founding in 1972, putting it in the top 1 percent of all venture firms. The industry as a whole has averaged percent annual returns over the past two decades A new concept: Keiretsu ? valueadded investing is access to a work of shared information and knowledge referred to as the Keiretsu. ? Companies that bee part of this interlocking KPCB work share experiences, insights, knowledge, and information. ? the flip side of Keiretsu is that Doerr also sits on the boards of directors of panies that hold peting, not cooperative, interests. One secret for Vclist to success: Recruiting ? The famous VC firm: Kleiner, Perkins Caufield amp。s execution is everything. The firm reviews some 2,000 business plans a year, of which 200 get serious consideration and 20 to 25 actually get money. ? 1994, Silicon Graphics founder Jim Clark called Doerr to tell him about a little piece of software called a browser, written by this 23yearold kid from the University of Illinois named Marc Andreessen. Four years later the call still ranks as the most significant thing to happen to KPCB in a decade. And perhaps the luckiest. Louis John Doerr, III2 ? Born in 1951 in a middleclass section of South St. Louis, the eldest of five. His role model was his father Lou, quit job to buy a small St. Louis specialty pump maker, Charles Lewis Pump Co., which he built into the world39。s first megafund, a thenunheardof $150 million, asked him back as a general partner. Louis John Doerr, III4 ? Brands matter in consumer marketing. Reputation and values matter in service businesses, notes Doerr ? At the core of Kleiner Perkins39。 pricing his concept at another $3 MM, with a multiple of three times, value the startup at $18 MM. ? Mayfield not respond, and NEA only offer a multiple of two. But Doerr in Jan. 1994,was intrigued by Andreessen, invested $5mm, later became $600mm Louis John Doerr, III6 ? Tom Perkins wanted a nobullshit atmosphere, where people rolled up their sleeves amp。s Berkeley campus to its LA campus, marking the beginning of an Email system, the foundation for the modern Inter. ? joined Intel in 1975 as an engineerUCLA decided to make hiim a member of its birthday party advisory mittee.” ? From then on, Doerr39。s board throughout its most bruising fights with rival Microsoft Corp. ? Intuit. The maker of Quicken and QuickBooks is very strong growth in its market capitalization ? Home. on the board of the highspeed cablebased Inter services pany, cap of $14 billion plus. ? “Venture capitalists should help entrepreneurs assemble great teams, But VCs don39。re off stage, behind the curtains, Venture capital is a supporting role” Venture Capitalist: Arthur Rock ? Worth $660 mm. Age 71 (1998) ? Originally a Wall Street stock picker, showed rocksolid instincts during 1950s boom. Sensing 1962 crash, quit, headed West. Founded venture capital pa