金蓮宏美大藥房促銷策略存在的問題及改進措施探討-本科畢業(yè)論-展示頁
2025-06-16 19:46本頁面
【正文】 .................. 5 四、金蓮宏美大藥房促銷策略改進辦法 .................................. 5 （一）巧妙運用營業(yè)推廣 .......................................... 5 ......................................... 5 ....................................... 5 ............................................... 5 ........................................... 6 ..................................... 6 ................................................... 6 ......................................... 6 （二）廣告策略的運用 ............................................ 6 ....................................................... 6 ............................................. 7 （三）公共關(guān)系 .................................................. 7 （四）人員推銷方面的改進 ........................................ 7 五．結(jié)束語 .......................................................... 7 參考文獻 ............................................................ 9 致 謝 .............................................. 錯誤 !未定義書簽。在我國藥品零售領(lǐng)域，連鎖藥店的興起雖然只有幾年，但是它的發(fā)展趨勢相當(dāng)?shù)难该?，特別是近幾年來，各路資本相當(dāng)看好連鎖藥店的發(fā)展前景，所以，連鎖藥店像雨后春筍般的遍布全國各地。希望本文提出的促銷策略能對中國農(nóng)村大藥房提供一些有益的借鑒。s advanced business model and anizational flowthrough mode, the main direction of our country is deepening reform and structural adjustment of circulation. In the retail field of medicine, the rise of chain pharmacies, although only a few years, but its development trend quite rapidly, especially in recent years, and the brightest of capital is very optimistic about prospects for the development of Chain Drug Stores, the chain pharmacies have mushroomed all over country. Jin Lian Hong Mei Pharmacy is opened in rural areas, for the villagers, stores the smallest pharmacies, Based on the Jin Lian Hong Mei pharmacies for the study, we found that some of the problems which exist in the marketing strategies through research, the need to enact more effective marketing strategies, this article use some marketing in the promotion strategy, made a number of promotional strategies in line with the environmental characteristics of large pharmacy. Jin Lian Hong Mei large pharmacies promotion strategy was analyzed and found that it simply did not use any of the mar
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