【正文】 .................................................................................. 7 （五）大坪片區(qū)規(guī)劃 ........................................................................................................................ 8 三、項(xiàng)目供應(yīng)市場(chǎng)分析 ......................................................................................................................10 （一）項(xiàng)目所處區(qū)域房地產(chǎn)供應(yīng)市場(chǎng)分析 .............................................................................10 （二） 20202020 年重慶市高檔樓盤(pán)供應(yīng)市場(chǎng)分析 ............................................................12 四、項(xiàng)目需求市場(chǎng)分析 ......................................................................................................................14 （一）項(xiàng)目所處區(qū)域 —— 大石楊片區(qū)消費(fèi)特征分析 ...........................................................14 （二）高檔住宅需求分析（主要針對(duì)別墅及花園洋房） .................................................15 五、花園洋房、聯(lián)排別墅、江景高層專(zhuān)題分析 ........................................................................20 （一）花園洋房項(xiàng)目分析 .............................................................................................................20 （二）聯(lián)排別墅項(xiàng)目分析 .............................................................................................................22 （三）江景高層項(xiàng)目分析 .............................................................................................................25 六、項(xiàng)目重點(diǎn)競(jìng)爭(zhēng)項(xiàng)目分析 .............................................................................................................26 七 、市場(chǎng)調(diào)查結(jié)論及建議 .................................................................................................................29 第二部分：項(xiàng)目定位分析 .................................................................................................................30 一、地塊分析 ........................................................................................................................................30 （一）地塊位置 ...............................................................................................................................30 （二）地塊規(guī)模 ...............................................................................................................................31 （三）地形分析 ...............................................................................................................................31 （四）各地塊建設(shè)條件 ..................................................................................................................31 （五）地塊周邊交通及配套 ........................................................................................................34 （六）地塊規(guī)劃方向分析 .............................................................................................................35 二、 SWOT 分析 ...................................................................................................................................35 （一）項(xiàng)目?jī)?yōu)勢(shì) ...............................................................................................................................35 （二）項(xiàng)目劣勢(shì) ...............................................................................................................................36 （三）市場(chǎng)威脅 ...............................................................................................................................37 （四）市場(chǎng)機(jī)會(huì) ...............................................................................................................................37 （五）應(yīng)對(duì)策略 ...............................................................................................................................38 房地產(chǎn)商域網(wǎng) 中管網(wǎng)房地產(chǎn)頻道 作為國(guó)內(nèi)最大、最專(zhuān)業(yè)、更新速度最快的專(zhuān)業(yè)房地產(chǎn)資料庫(kù)，月更新房地產(chǎn)資料近千個(gè)。 三、項(xiàng)目定位 ........................................................................................................................................39 （一）定位依據(jù) ...............................................................................................................................39 （二）項(xiàng)目定位 ...............................................................................................................................40 第三部分：項(xiàng)目主題構(gòu)思 .................................................................................................................45 一、其它項(xiàng)目主題分析 ......................................................................................................................45 二、阿卡迪亞項(xiàng)目主題思 考 .............................................................................................................46 第四部分：項(xiàng)目規(guī)劃設(shè)計(jì)建議 .......................................................................................................46 一、交通組織分析及建議 .................................................................................................................46 一、 建筑風(fēng)格建議 .......................................................................................................................47 三、園林景觀建議 ...............................................................................................................................49 四、戶(hù)型建議 ........................................................................................................................................49 （一）聯(lián)排別墅 ...............................................................................................................................49 （二）花園洋房 ...............................................................................................................................51 （三）高層 ........................................................................................................................................53 五、配套設(shè)施建議 ...............................................................................................................................53 第五部分：項(xiàng)目建設(shè)進(jìn)度及銷(xiāo) 售計(jì)劃 ........................................................................................54 一、項(xiàng)目研發(fā)階段控制節(jié)點(diǎn)建議 ...................................................................................................54 二、項(xiàng)目實(shí)施階段控制節(jié)點(diǎn)建議 ...................................................