【正文】 ............................................................................... 14 外賣(mài)平臺(tái) ..................................................................................... 15 運(yùn)營(yíng)平臺(tái) ..................................................................................... 16 茶山劉科技有限公司創(chuàng)業(yè)計(jì)劃書(shū) 4 微社區(qū)平臺(tái) ................................................................................. 17 平臺(tái)操作流程 ............................................................................ 18 平臺(tái)服務(wù) ................................................................................................ 19 服務(wù)對(duì)象 ..................................................................................... 19 平臺(tái)基礎(chǔ)服務(wù) ............................................................................. 19 商業(yè)服務(wù) ..................................................................................... 20 特殊服務(wù) ..................................................................................... 22 平臺(tái)技術(shù)開(kāi)發(fā) ........................................................................................ 23 已研發(fā)技術(shù) ................................................................................. 23 待研發(fā)技術(shù) ................................................................................. 23 第五章、創(chuàng)新性分析 .......................................................................................... 25 理念創(chuàng)新 ................................................................................................ 25 模式創(chuàng)新 ................................................................................................ 25 第六章、盈利模式分析 ...................................................................................... 26 第七章、市場(chǎng)營(yíng)銷(xiāo)及合作戰(zhàn)略 .......................................................................... 28 營(yíng)銷(xiāo)戰(zhàn)略 ............................................................................................... 28 營(yíng)銷(xiāo)目標(biāo) ..................................................................................... 28 營(yíng)銷(xiāo)策略 ..................................................................................... 29 促銷(xiāo)手段 ..................................................................................... 30 推廣方案 ..................................................................................... 30 合作策略 ................................................................................................ 34 第八章、平臺(tái)數(shù)據(jù)分析 ...................................................................................... 37 日常運(yùn)營(yíng)數(shù)據(jù)分析 ................................................................................ 37 圖文運(yùn)營(yíng)分析 ............................................................................. 38 ................................................................. 39 外賣(mài)系統(tǒng)數(shù)據(jù)分析 ................................................................................ 41 微社區(qū)系統(tǒng)數(shù)據(jù)分析 ............................................................................ 44 用戶增長(zhǎng)分析 ........................................................................................ 45 茶山劉科技有限公司創(chuàng)業(yè)計(jì)劃書(shū) 5 第九章、風(fēng)險(xiǎn)分析與控制 .................................................................................. 48 風(fēng)險(xiǎn)分析 ................................................................................................ 48 外部風(fēng)險(xiǎn) ..................................................................................... 48 內(nèi)部風(fēng)險(xiǎn) ..................................................................................... 49 風(fēng)險(xiǎn)控制 ................................................................................................ 50 第十章 人力資源管理 ........................................................................................ 50 人力資源規(guī)劃 ...................................................................................... 51 人力資源組織構(gòu)架 ................................................................... 51 人力資源的戰(zhàn)略目標(biāo) ............................................................... 52 招聘與配置 .......................................................................................... 53 招聘對(duì)象 ................................................................................... 54 招聘類(lèi)型 ................................................................................... 54 招聘工作流程 ........................................................................... 54 培訓(xùn)與開(kāi)發(fā) .......................................................................................... 56 培訓(xùn)類(lèi)型 ................................................................................... 56 培訓(xùn)方式 ................................................................................... 57 培訓(xùn)工作流程 ........................................................................... 57 績(jī)效考核管理 ...................................................................................... 58 考核方式 ................................................................................... 58 考核程序 ................................................................................... 59 薪酬福利管理 ...................................................................................... 59 薪酬發(fā)放和審核權(quán)限 ............................................................... 59 福利措施 ................................................................................... 59 第十一章、財(cái)務(wù)分析 .......................................................................................... 60 注冊(cè)資 本 .............................................................................................. 60 增長(zhǎng)趨勢(shì)預(yù)測(cè) ...................................................................................... 60 投入產(chǎn)出分析 ...................................................................................... 60 企業(yè)導(dǎo)入期 ............................................................................... 60 茶山劉科技有限公司創(chuàng)業(yè)計(jì)劃書(shū) 6 企業(yè)成長(zhǎng)期 ............................................................................... 61 企業(yè)成熟期 ............................................................................... 63