外文翻譯---因特網(wǎng)對中小型企業(yè)國際化進程的作用-展示頁
2025-05-27 10:23本頁面
【正文】 ket knowledge determines its internationalisation trajectory. firms are able to garner knowledge and information with regard to their own specific internationalisation needs, thus reducing traditional information barriers to internationalisation. The objective of this study was to investigate and understand the behavior and strategies adopted by rapidly internationalising Inter enabled firms. For the purposes of the enquiry, Interenabled firms were defined as firstly having a web address and using ICT technologies in their daytoday activities. Secondly, rapid internationalisers were those new ventures that exhibited an innate propensity to engage in a meaningful level of international business activity at or near inception, to 外文資料翻譯 — 英文原文 achieve strategic petitive advantage. All firms viewed the Inter and in particular as essential for business in the 21st century, as it provides the service platform, which enables them to enter new markets, whilst reducing the investment and resources required in order to work internationally. Email served as a major munications channel with their customers, distributors, agents or suppliers and also to municate with employees and sales offices or subsidiaries located elsewhere. In addition, many used to contact and pose problems to other specialists in the COP’s that they belonged to. In other instances, such COP’s had discussion areas, specifically set up to share software code, and exchange ideas. All firms offered the facility to contact them by , and increasingly initial enquiries were by . However, levels of sophistication varied, some offered this facility simply as, info. . ., whilst others had nominated people and dedicated addresses for various points of contact within the firm. Some panies, in particular those sited in New Zealand and Australia, cited the bination of and time zone differences as a positive advantage for them as sent from North America or Europe was answered by the start of business for the senders, giving the impression of an instant response. The inter as a marketing medium Almost without exception, firms were actively using the Inter as a marketing medium. Setting munications aside, the use of the Inter for marketing related purposes is the most popular use of this medium. Basically firms were using the Inter for three mai n purpose in this area: Market
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