【正文】 ..................................................................................................... 12 一、市場(chǎng)介紹 ......................................................................................................................................................... 13 二、目標(biāo)市場(chǎng) ......................................................................................................................................................... 14 三、顧客的購(gòu)買準(zhǔn)則 ............................................................................................................................................ 15 四、銷售策略 ......................................................................................................................................................... 15 五、市場(chǎng)滲透和銷售量 ........................................................................................................................................ 16 第四章，競(jìng)爭(zhēng)性分析 ................................................................................................................................................. 16 一、競(jìng)爭(zhēng)者 ............................................................................................................................................................. 16 二、競(jìng)爭(zhēng)策略或消除壁壘 .................................................................................................................................... 18 1．競(jìng)爭(zhēng)者 [A， B等 ] ......................................................................................................................................... 18 第五章；產(chǎn)品 與服務(wù) ................................................................................................................................................. 18 一、產(chǎn)品品種規(guī)劃 ................................................................................................................................................ 19 二、研究與開(kāi)發(fā) .................................................................................................................................................... 19 三、未來(lái)產(chǎn)品和服務(wù)規(guī)劃 .................................................................................................................................... 20 四、生產(chǎn)與儲(chǔ)運(yùn) .................................................................................................................................................... 20 五、包裝 ................................................................................................................................................................. 20 六、實(shí)施階段 ......................................................................................................................................................... 21 更多精品文檔請(qǐng)登陸 第 2頁(yè) 2 七、服務(wù)與支持 .................................................................................................................................................... 21 第六章 市場(chǎng)與銷售 ................................................................................................................................................. 22 一、市場(chǎng)計(jì)劃 ......................................................................................................................................................... 22 二、銷售策略 ......................................................................................................................................................... 22 實(shí)時(shí)銷售方法 .............................................................................................................................................. 22 產(chǎn)品定位 ...................................................................................................................................................... 22 三、銷售渠道與伙伴 ............................................................................................................................................ 23 四、銷售周期： .................................................................................................................................................... 25 五、定價(jià)策略 ......................................................................................................................................................... 25 產(chǎn)品、服務(wù)： .............................................................................................................................................. 26 產(chǎn)品 /服務(wù) B ................................................................................................................................................. 26 六、市場(chǎng)聯(lián)絡(luò)； .................................................................................................................................................... 26 貿(mào)易展銷會(huì) .................................................................................................................................................. 27 廣告宣傳 ...................................................................................................................................................... 27 新聞發(fā)布會(huì) .................................................................................................................................................. 27 年度會(huì)議 /學(xué)術(shù)討論會(huì) ................................................................................................................................ 28 國(guó)際互聯(lián)網(wǎng)促銷 .......................................................................................................................................... 28 其它促銷因素 .............................................................................................................................................. 28 貿(mào)易刊物、文章報(bào)導(dǎo) .................................................................................................................................. 28 直接郵寄 ...................................................................................................................................................... 28 七、社會(huì)認(rèn)證 ..........