【正文】 .................................................................................................................. 52 九、媒體策略 ............................................................................................................................................................................................................ 56 (一 ) 媒體分析 .................................................................................................................................................................................................... 56 （二）媒體選用 .................................................................................................................................................................................................. 58 （三）媒體組合策略 .......................................................................................................................................................................................... 59 （四） 媒體排期及費(fèi)用 .................................................................................................................................................................................... 60 十、整體推廣費(fèi)用預(yù)算及分配 ............................................................................................................................................................................... 59 中管網(wǎng)房地產(chǎn)頻道 作為國(guó)內(nèi)最大、最 專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫(kù)，月更新房地產(chǎn)資料近千個(gè)。 中管網(wǎng)房地產(chǎn)頻道 作為國(guó)內(nèi)最大、最專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫(kù)，月更新房地產(chǎn)資料近千個(gè)。 目 錄 前言： .......................................................................................................................................................................................................................... 4 一、池州市經(jīng)濟(jì)及房地產(chǎn)發(fā)展概況 ......................................................................................................................................................................... 5 （一）經(jīng)濟(jì)發(fā)展?fàn)顩r ............................................................................................................................................................................................ 5 （二）固定資產(chǎn)投資與房地產(chǎn)投資情況 ............................................................................................................................................................ 6 （三）池州房地產(chǎn)市場(chǎng)發(fā)展情況 ........................................................................................................................................................................ 8 （四）住宅市場(chǎng)情況 ............................................................................................................................................................................................ 9 （五）商業(yè)發(fā)展情況 .......................................................................................................................................................................................... 11 二、池州市汽車市場(chǎng)發(fā)展分析 ............................................................................................................................................................................... 12 （一）汽車行業(yè)需求分析 .................................................................................................................................................................................. 12 （二）池州汽車市場(chǎng)經(jīng)營(yíng)情況 .......................................................................................................................................................................... 14 （三）結(jié) 論 ........................................................................................................................................................................................................ 18 三、周邊項(xiàng)目調(diào)研 ................................................................................................................................................................................................... 18 （一）項(xiàng)目調(diào)研情況 .......................................................................................................................................................................................... 18 （二）調(diào)研項(xiàng)目總結(jié) .......................................................................................................................................................................................... 18 四、項(xiàng)目定位 ............................................................................................................................................................................................................ 19 （一）項(xiàng)目簡(jiǎn)介 .................................................................................................................................................................................................. 19 （二）產(chǎn)品線 ...................................................................................................................................................................................................... 19 （三）項(xiàng)目 SWOT 分析 ........................................................................................................................................................................................ 20 （四）項(xiàng)目發(fā)展理念 .......................................................................................................................................................................................... 22 （五）項(xiàng)目市場(chǎng)定位 .......................................................................................................................................................................................... 23 （六）形象定位 .................................................................................................................................................................................................. 25 （七）產(chǎn)品業(yè)態(tài)劃分 .......................................................................................................................................................................................... 26 （八）項(xiàng)目客群定位 ...................................................