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office you can transfer funds between accounts, transfer funds to other financial institutions, pay salaries and invoices, create customised reports, and of course keep a check on your account balances. In some cases, bank fees may be reduced when you use Online Banking. When emerce exploded, we can buy just about anything on the Web. It was to be the new big thing. Merchants scrambled to bring every sort of products imaginable online. From books, furniture, and groceries, even cars name it and the Inter has Inter made our lives easier. But despite high hopes, it did not fully change the way we shop. Those who predicted that Inter would eclipse the brickandmortar stores and spell the death of traditional retail could never be more wrong. We still go shopping the good oldfashioned way by going to a store. It was, therefore, not surprising that the Inter bubble burst. The dot massacre has shown us that not all products do well on the Inter Many ebusinesses, even those with deep pockets and management prowess, have closed shop because they were not able to match their offerings with the nature of the Inter. They overlooked the fact that some products are simply not meant for the Inter. Amazon was not the world’s first ebookshop. Yahoo wasn’t the first portal. Google wasn’t the first search engine. But each of these were the best to execute against consumer needs in each of these niches. Each of these understood, better than anybody else, what users wanted from their product – and offered it better than anybody understood the importance of consumer delight earlier and better than anybody else. And built their entire business around having happy customers and making them e back to buy more. With over 35 million buyers today and a repurchase rate in excess of 65%, they’ve built a position that is incredibly hard to attack. Yahoo understood before anybody else that consumers wanted a fast, prehensive guide to the websites out there. So they optimized their site for speed: its page file sizes are still almost half that of other portals like Excite or Lycos, and hence load quicker. So, in any given five minutes of surfing, a user will see twice as many pages of Yahoo as he’ll see elsewhere. Further, they used opinionated reviewers to rate sites objectively, rather than give in to a “Your Ad Here” Yellow Pages mentality. Users like understands one thing really well. All that its users want is fast, prehensive search. And there’s an amazing amount of technology behind the world’s simplestlooking website to do just same rules work in the offline world. Ask yourself, frankly, is there anything unique about your product, service or offering that people will talk about it by themselves. Will your spouse remend it to his or her friends? Will journalists clamour to write about it?If you intend to open an online business, you can avoid the mistakes of other Inter retailers. When thinking of selling a product online, you need to realize that the Inter is not the best medium for every product. To know if your product will do well on the Inter, ask yourself thefollowing questions:Is it easier to buy your product over the Inter than in a retail store?The Inter lends itself well to products that are not monly sold inretail stores and groceries. Take eBay for example. eBay is a success because it provides a venue for online shoppers to find products that may not be easily available in the shopping mall. If you are looking for an Indian silk painting, an art deco lamp, or a r