【正文】 Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2021. Differing from costperimpression or costperclick models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways. Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs. Floating ad: An ad which moves across the user39。s online advertising market existing main problems. Later, Chinese online advertising to twoway interaction the direction of development, meanwhile, and traditional media integration will further strengthen. After data access work advertisement, learned some basic knowledge, grasps the work advertisement, situation and development trend of the work advertisement is the development trend of stud. This paper points out the Chinese Inter advertising the problems and proposes the perfecting of ads scientific management method. Through chart to China Inter advertising status and developing trends are analyzed and summarized. Through the analysis of the Chinese Inter advertising market characteristics, Chinese Inter advertising, the present situation of and problems existing in some ideas to solve the problem. Inter advertising development situation, it is modern unstoppable advertising the inheritance and development of, bee the emerging advertising media. Competitive advantage over traditional advertising: One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. 江蘇科技大學(xué)商學(xué)院畢業(yè)論文（設(shè)計(jì)） Another benefit is the efficiency of advertiser39。江蘇科技大學(xué)商學(xué)院畢業(yè)論文（設(shè)計(jì)） Discuss On Online Advertising Jack Farnlin from Princeton Unversity Online advertising is a form of promotion that uses the Inter and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social work advertising, online classified advertising, advertising works and marketing, including spam. Online advertising is an emerging advertising media, from 1997 China online advertising was born, online advertising development is rapid, paid search advertising bee work advertisement new growth point. Compared with the similar foreign market, China39。s work advertisement market is still behind many, but the market has great potential. Form and creative backward, advertising regulatory basic lack, China39。s investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of prechosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences39。s screen or floats above the content. Expanding ad: An ad which changes size and which may alter the contents