【正文】 create a 21st century of success hand in hand with our customers Source: Company website, Lit search. SEC China010821BJToshiba 資料庫(kù)下載 THREE STRATEGIES PROPEL TOSHIBA TO BECOME A GLOBAL HITECH LEADER IN THE NEW MELLIMUM Toshiba as a leadingedge, interready global leader in hitech Accelerate the speed of innovation ? Management Innovation (MI2001) is a major initiative being promoted throughout Toshiba Group. It is aimed at advancing creative destruction and petitive superiority Champion marketcentric management ? Customer Relationship Management and Supply Chain Management systems will be deployed to cover panywide operations. Be interready ? Digital Manufacturing, a new system, will be introduced throughout the Toshiba Group ? An IT infrastructure for collaborative engineering will be established Source: Lit search, external interviews: Toshiba Annual Report SEC China010821BJToshiba 資料庫(kù)下載 ASSESSMENT OF TOSHIBA39。 McKinsey Analysis DEVELOPMENT OF DALIAN TOSHIBA’S TV BUSINESS IN CHINA Key initiative Key results 19961997 ? Founded as a joint venture in 1996, construction was pleted in 1997. ? Conducted accurate market forecast and implemented just in order inventory management. ? Inventory turnover less than two days. ? Made profit the next year. 2001 19982000 ? Focused on high profit margin PJTV segment, and peted on technology, service and management rather than price. ? Strengthened customer service ? Revenue and profit grew 50% annually. Became the No. 1 market share leader in PJTV segment. ? Toshiba decided to relocate its digital TV production to Dalian and invested 165。 Technology 18751939 ? Two Japanese electrical equipment manufacturers merged in 1939 to create Toshiba. ? Technological innovation accounted for the panies’ successes. One of the founders was the socalled Edison of Japan. ? Main products included transformers, electric motors, light bulbs, radio receivers, and cathoderay tubes. 1978 PRESENT 19391978 ? The pany grew rapidly and became a market leader in the electrical and electronic industry. However, the organization became more bureaucratic. ? The pany continued to be innovative in the early years, producing many firsts in the industry. However, It lost its innovator image in the 70’s . ? Numerous leading products in the electrical and electronics areas. Examples includes Japan’s first vacuum cleaner, first fluorescent lamp, first radar, etc. ? Toshiba shifted direction by investing heavily in IT segment. The organization became increasingly global, employing 190,000 employees worldwide with annual sales over 165。 Components Company CEO: Eisaburo Hamano Medical Systems Company CEO: Masamichi Katsurada Home Appliances Company CEO: Makoto Nakagawa SEC China010821BJToshiba 資料庫(kù)下載 Source: Company website, Literature Search HISTORY OF TOSHIBA SEC China010821BJToshiba 資料庫(kù)下載 Source: Literature Search。 CEO Tadashi Okamura Corporate project Corporate staff Corporate support services iValue Creation Company CEO: Tsutomu Kawada eSolutions Company CEO: Hiroo Okuhara Social Infrastructure Systems Company CEO: Tsuyoshi Kimura Digital Media Network Company CEO: Atsutoshi Nishida Mobile Communications Company CEO: Tetsuya Mizoguchi Power Systems amp。s Shares ? Toshiba ? Toshiba (China) Co. ? Dalian Daxian (Group) Co., Ltd. Number of employees: 2,000 Products: 21’ – 34’ color TV (CRT, Projection, Flat) Domestic Juristic Person39。 affiliates: 72 SEC China010821BJToshiba 資料庫(kù)下載 Source: Company website, Lit search BACKGROUND INFORMATION – DALIAN TOSHIBA TELEVISION, LTD Location: Dalian, Liaoning Province Starting year: 1996 Registered Capital: US$30 million Unit Sold: color TV 1 million sets, 50% export (Year 2000) Joint Venture Partners Type Foreign Juristic Person39。SEC China010821BJToshiba Brown Goods and PC Competitor Analysis: Toshiba SEC China010821BJToshiba 資料庫(kù)下載 OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Key product offerings ? Market position SEC China010821BJToshiba 資料庫(kù)下載 BACKGROUND INFORMATION 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Key product offerings ? Market position SEC China010821BJToshiba 資料庫(kù)下載 Source: Toshiba website, Lit search BACKGROUND INFORMATION – TOSHIBA Established: 1875 by Hisashige Tanaka President amp。 CEO: Tadashi Oka