gm上海通用汽車品牌策略案全英文(30頁)-汽車-展示頁
2024-08-25 20:24本頁面
【正文】 ditioner without Fluorin ? Information centerwith inter ? Safety ,Environment Friendly,Comfortablethree key characters December,2020 5 Dopod 686 Leader GPS (GLOBAL POSITIONING SYSTEM) December,2020 6 020406080100生產(chǎn) 銷售 生產(chǎn) 銷售2020年1－10月 2020年1－10月轎車產(chǎn)銷量（萬輛） 050100150200250300生產(chǎn)（萬輛） 銷售（萬輛） 生產(chǎn)（萬輛） 銷售（萬輛）2020年1－10月 2020年1－10月汽車產(chǎn)銷量（萬輛）The Blooming Chinese Market Jun. ~ Oct.,2020 Auto produce increase %, sale increase %。 Car produce increase %,sale increase %。s entry to the WTO, as policies on auto sector are relaxed, many international wellknown auto firms set up their bases in China to attract consumers ? Auto consumption bees more and more popular in China, as both global and domestic carmakers are sharing the big cake, Chinese car market will bee more attractive and maturer. December,2020 9 International GM ? Henry Ford made the first automobile in 1886。 ? GM became the leader of all auto manufacturers since 1931。D ability. ? Without globalization stock. ? Local protection. December,2020 16 Key External Factors Weight Rating Weighted Score Opportunities: Mature technology 3 Supported by government 4 In Free petitive stage ,no strongest opponent 3 Market content increasing quickly 4 Service improved quickly 3 The industry is just beginning， many standards need to be perfected 3 Threats: Severe petition ,size smaller than multinational corporations 2 Heavy consumption tax 1 Poor city traffic and limited parking place 1 Depend on affiliated enterprises for model 2 Local protection 1 Total: External Factor Evaluation(EFE) Matrix December,2020 17 CriticalSuccessFactorsWeight Rating WeightedScoreRating WeightedScoreRating WeightedScoreBrandRecognition 4 4 3 MarketShare 3 4 3 FinancialStrength 4 4 3 Ramp。D branch meets deferent demands. ? Customerfirst serving idea, international level service. ? Soft marketing, manufacturing, logestics, IT system. ? Courtlike advertisement, rich and colorful culture transmitting activities. ? Strong ability in product mix expanding. ? Good public image ? High quality product. ? Both product and service being improved. December,2020 20 Internal weakness of Shanghai GM ? Cross cultural clash could end in failure of decisionmaking. ? Frequency merging might get shortage of cash flow. ? Too many kinds of products bring no
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1