【正文】 ...................................................................................................3 投資機會 ...................................................................................................................................3 2 公司 .........................................................................................................................................................5 醫(yī)學(xué)網(wǎng)是中社網(wǎng)的醫(yī)學(xué)專業(yè)門戶 ..........................................................................................5 醫(yī)學(xué)網(wǎng)對中華醫(yī)學(xué)會資源的合理利用 .................................................................................5 遠(yuǎn)景規(guī)劃與長期目標(biāo) ................................................................................................................................6 遠(yuǎn)景規(guī)劃 ......................................................................................................................6 中期目標(biāo) ......................................................................................................................6 長期目標(biāo) ......................................................................................................................6 股權(quán)結(jié)構(gòu) ...................................................................................................................................7 公司歷史 ...................................................................................................................................7 3 產(chǎn)品與服務(wù) .............................................................................................................................................8 現(xiàn)有產(chǎn)品與服務(wù) .......................................................................................................................8 公司業(yè)務(wù)發(fā)展方向 ................................................................................................................ 10 ?？凭W(wǎng) ..................................................................................................................................... 10 ?？凭W(wǎng)概述 ............................................................................................................... 10 傳統(tǒng)分會服務(wù)模式 ....................................................................................................11 ?？凭W(wǎng)提供的服務(wù) ....................................................................................................11 專科網(wǎng)服務(wù)示例（腫瘤網(wǎng)） .................................................................................. 14 社區(qū)醫(yī)療網(wǎng) ............................................................................................................................ 18 社區(qū)醫(yī)療網(wǎng)的服務(wù)模式 .......................................................................................... 18 社區(qū)醫(yī)療網(wǎng)提供的服務(wù) .......................................................................................... 18 4 市場分析 .............................................................................................................................................. 19 醫(yī)療行業(yè)市場環(huán)境分析 ....................................................................................................... 19 傳統(tǒng)醫(yī)療行業(yè)服務(wù)結(jié)構(gòu) ..................................................................................................................... 19 醫(yī)療行業(yè)市場大小及增長趨勢 .............................................................................. 19 細(xì)分市場分析 .......................................................................................................................................... 23 醫(yī)藥專業(yè)網(wǎng) ............................................................................................................... 23 社區(qū)醫(yī)療網(wǎng) ............................................................................................................... 24 健康網(wǎng) ........................................................................................................................ 25 醫(yī)藥商務(wù)網(wǎng)、網(wǎng)上醫(yī)院、網(wǎng)上藥店等 ................................................................. 25 競爭分析 ................................................................................................................................ 26 相關(guān)法律、法規(guī) .................................................................................................................... 27 5 公司戰(zhàn)略及實施 ................................................................................................................................. 28 公司戰(zhàn)略定位 ........................................................................................................................ 28 競爭策略 ................................................................................................................................ 28 成長策略 ................................................................................................................................ 28 醫(yī)學(xué)網(wǎng)商業(yè)計劃書 2 實施計劃 ................................................................................................................................ 29 市場推廣計劃 .......................................................................................................................................... 30 銷售計劃 ................................................................................................................................ 31 定價策略 ................................................................................................................... 31 銷售渠道策略 ........................................................................................................... 31 促銷策略 ................................................................................................................... 31 6 公司運營體系 ..................................................................................................................................... 33 核心業(yè)務(wù)流程 ........................................................................................................................ 33 商業(yè)運行模式 ................................................................................................