【正文】 favorable environment in order to assure each sale staff.第四篇：XX年度市場營銷工作總結(jié)和XX市場營銷方案xx建國飯店XX年度市場銷售部工作總結(jié)為了更好的總結(jié)過去一年中的工作重點與市場環(huán)境變化，利用實際數(shù)據(jù)分析經(jīng)營業(yè)績，并且展望來年市場環(huán)境明確工作方針，以提升酒店整體收益為最終目的，特要求各成員酒店撰寫XX年工作總結(jié)與XX年工作展望。 next, it is this hotel the average room price that can offer a room and with the area, class that be the same as a star (or with class) all public houses are average of house price than, what this index emphasizes is a hotel “ the price “ , actually, what it explains is the quality of hotel product。第三篇：酒店年終營銷工作總結(jié)酒店年終營銷工作總結(jié)about outstanding achievement. the job sums up respecting end of the year, everybody thinks of above all undoubtedly is outstanding achievement, talk about outstanding achievement, want to talk with the number necessarily, so, the number became stand or fall of reflective work outstanding achievement to have the thing that shows strength most. the thing that there are a lot of afford for thoughts at the back of the number needs those who have deep arrangement to analyse, working in order to plete the sale that budgetary stand or fall will e to inspect a hotel simply is not objective. cite a the realest case: for hotel of absolutely large to home number, a few can the sale budget XX have to finish? and the sale outstanding achievement XX, most hotel can be overfulfiled, so, if use,calculated with example type last year, that growth range is certain and breathtaking. but, if take no account of XX “ sars “ element, the number XX and the number XX can not pare an import apparently. when inspecting hotel sale outstanding achievement, appear very easily on the number deviation or misunderstanding, especially when the number is good, easier forget oneself. we cite a case again: when the sale when the hotel, gop is overfulfiled, how much is the average that we think of to not was the same as the area, class that be the same as a star, hotel that is the same as dimensions? if everybody is to be on same standard, how should be we evaluated again to our outstanding achievement? about the brand. the brand image that there is not hotel him ignored now and brand effect, the action of the brand is not its simple exterior visual sense identifies a system already, bearing the weight of however concept of battalion of already of look forward to and behavior standard, a bit directer say, the brand represented everything of the hotel. it is very difficult to be summed up end of the year about what hotel brand works so do, a lot of hotels sense the possibility do not know how to start. normally, a few hotels pay close attention to may morely alleged “ hard “ index, for example the findings of the selection of the exposure rate of all sorts of media, guild and hotel oneself (questionnaire, random interview, plain the) such as feedback, adopt these so called objective approaches, understanding hotel brand is in client of general public, cause group medium impression. the result that believes these report go out can have certain conviction, but, staying merely still is insufficient hereat, because, to the evaluation of the brand, for example of the hotel famous degree with the united states praise degree, must hear the opinion of consumer. still having is direct client and indirect client the cognitive difference to hotel brand. for example, travel agent, meeting exhibits the pany indirect client that serves as a hotel, as a result of its self interest, the direct client that they often cannot organize on behalf of them objectively feedbacks to the hotel opinion。 ② 銷售提成；xx傳媒與xxx酒店結(jié)成聯(lián)合營銷伙伴，xx享有最惠價政策，參與推廣酒店銷售，酒店按照一定比例給予xx公司提成。【方案說明】 ：本方案是在xxx酒店目前宴席相關(guān)優(yōu)惠政策上進行延伸和深化的，具體詳細操作細節(jié)有待商討；目前酒店市場包括lj縣大小酒店優(yōu)惠政策幾近千篇一律，因此常規(guī)的優(yōu)惠政策根本是無法吸引人關(guān)注的，因受酒店遠離城區(qū)地域局限的影響，客人短時間尚無法從觀念上和消費隨意性上對城區(qū)酒店進行剝離，所以在優(yōu)惠措施及贈送政策上，必須將常規(guī)政策和創(chuàng)新政策上進行結(jié)合，一方面給客戶xxx酒店宴會起步檔次并非難以接受的印象，另一方面在贈送和優(yōu)惠上面要充分考慮客人的驚喜度和實用性，尤其是接送車輛的安排，要讓客人感受到來自酒店方面的用心、細心；真正享受到來自xxx五星酒店消費的尊貴。【方案重點】 ： 深挖市場，擴大營銷【方案細則】 ：細分宴席市場，針對出臺政策一、宴席種類： 主體類時段類特殊類① 婚宴② 同學(xué)會③ 壽宴④ 喬遷宴⑤ 商會⑥ 滿月宴⑦ 酒會⑧ 團拜宴⑨ 升學(xué)宴⑩ 戰(zhàn)友會11 謝師宴以特色贏得市場，在宴會經(jīng)營中，除了要抓住主體宴席市場，同時應(yīng)該重點關(guān)注和開發(fā)一些時段類和特殊類的宴席接待，在每個時段宴會的高峰期前期提前針對性的滲透到市場當(dāng)中去，通過特殊不落俗套的優(yōu)惠政策或者公關(guān)措施，爭取這一部分市場；二、優(yōu)惠或措施現(xiàn)在酒店對宴席的優(yōu)惠措施不外乎送房、送請柬、送酒水、送娃娃之類的酒店邊緣產(chǎn)品，新意不大也對客戶及市場無法造成亮點和足夠吸引力，方案認為，在保證酒店宴席經(jīng)營毛利的情況下，可以針對性的推出一些主題贈送或者優(yōu)惠，酌量減少一些看似眼花繚亂卻無法吸引客戶的措施政策，以少而鮮明的優(yōu)惠措施來吸引客戶和市場,如婚宴：①：與xx婚慶公司合作，雙方宣傳，到xxx酒店舉辦婚宴的可以贈送xx婚慶公司的婚慶布置；或者到xx婚慶公司籌辦婚慶布置的，到xxx酒店舉辦婚宴可以享受某項優(yōu)惠；同時與xx婚慶聯(lián)合打造戶外婚禮基地，推出lj首個浪漫的草坪婚禮秀場②：和旅行社合作，凡是到酒店舉辦婚宴的新人，根據(jù)宴席標(biāo)準(zhǔn)可以獲得相應(yīng)地方的旅游（只要和旅行社談好，資源可以互換）③：新人結(jié)婚舉辦宴席，另外一個宣傳賣點是雙方父母