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時(shí)間有限,而廣告又是繁多的,人們不可能花很多時(shí)間去閱讀廣告正文;另一方面,“看書看皮,看報(bào)看題,”在一般情況下,人們接觸廣告作品,視線常常掃描到標(biāo)題。s an Extra $50, Grace”給您額外的50元, Wonderful Two Years Trip at Full Payif You Follow This Simple Plan你可對發(fā)錢愁的人一笑置之只要你按此簡易步驟行事Five Familiar Skin TroublesEasier to Manage新的洗發(fā)水讓您的頭發(fā)更柔軟更易打理Thousands Now Play Who Never Thought They Could從未想過會(huì)玩的人現(xiàn)在會(huì)玩了Great New Discovery Kills Kitchen Odors Quick!偉大的新發(fā)明幫助快速除去廚房味道For The Woman Who Looks Younger than She Is針對那些看起來比她還顯年輕的女士Check the Kind of Body You Want看看您希望擁有什么樣的身材?“At 60 miles an hour the loudest noise in this new RollsRoyce es from the electric clock”以一小時(shí)60英里的速度行駛, Why Wall Street Journal readers Live Better為什么華爾街郵報(bào)的讀者生活美滿?“Dear American Tourister: You Saved My Life”