【正文】 ......... 5 本章小結(jié) ................................................................................................... 5 第 2 章 需求分析及環(huán)境搭配 .......................................................................... 6 系統(tǒng)說明 .................................................................................................. 6 設(shè)計(jì)目標(biāo) ........................................................................................... 6 系統(tǒng)特點(diǎn) ........................................................................................... 6 系統(tǒng)運(yùn)行環(huán)境 ......................................................................................... 8 設(shè)備要求 ........................................................................................... 8 支撐軟件 ........................................................................................... 9 本章小結(jié) 本章主要介紹系統(tǒng)設(shè)計(jì)目標(biāo)、系統(tǒng)特點(diǎn)、運(yùn)行環(huán)境、開發(fā)環(huán)境和工具。 Flower product should also be noted that the service 哈爾濱理工大學(xué)學(xué)士學(xué)位論文 V user knowledge services。 of their works publicity enterprises can be taken to publicity, product promotion, advertising, publicity, Web site in the world (WWw) on the establishment of home page (Homepage), in the electronic bulletin board (BBS) On the dissemination of information, work news (Use), missioned by online advertisers, such as professional publicity。s flower field of work marketing panies in order to flower production and sale of flower business work marketing the most attention, the total number of its Web site for the investigation of both the total number of 67%. 3, online flower varieties in accordance with the order of the number of Web sites: gift flowers and a potted bonsai garden Plant seeds and seedlings of all flowerseed a tool of a Soil and Fertilizer containers. That kind of etiquette flowers used in work marketing in the dominant, but also indirectly describes the ritual of the flowers in the work 哈爾濱理工大學(xué)學(xué)士學(xué)位論文 IV marketing and higher costeffectiveness. Followed by potted bonsai, green garden with plants, cut flowers. 4, the China Flower Network marketing panies as follows: corporate promotional rate of percent, of which the production rate of corporate propaganda and percent, followed by sales of businesses (%). Network marketing business enterprises account for the type of publicity the rate of 44% of websites that sell enterprises to pay more attention to establish a corporate image, expand the visibility of a brand to achieve and maintain the wellknown benefits. Advocacy, service enterprise, only about 17 percent of the enterprises in their own publicity. Product publicity, corporate publicity rate of percent, the same work is based on sales of businesses (%), manufacturing enterprises (%), sales of businesses (83. 5%) the most attention to online information products that sell flowers enterprises to pay more attention to product publicity, in order to achieve high transaction rates and market rates, access to significant economic benefits. Flower products online price rate of percent, to work marketing panies offer the highest rate of %, followed by sales of businesses (%). Manufacturing enterprises (%), enterprise work services, information publicity panies offer rate was only % ~ %. The study results show that there is no production or sales of the enterprises for their livelihood due to sales, trading higher expectations. According to the status quo of China39。s rapid development in work marketing flowers. Flowers online marketing will change the traditional model of corporate marketing of flowers, to accelerate the pace of the promotion of scientific research to promote the development of flower production, changing consumption habits of the flowers and the concept of greater social and economic benefits. In this paper, empirical analysis, using a typical form of investigation, from nearly 2021 in the selected web site 1628 web site, to conduct surveys and analysis, to obtain a representative 945 the enterprise work marketing a variety of flowers detailed data. From extensive and indepth research and analysis to online marketing of our flower business status quo, existing problems, Put forward Strategy and program issues. The results show that the flower of our current work marketing business with the following characteristics: 1, the China Flower regional enterprise work marketing as follows: China lags behind Taiwan and Hong Kong Areas. China flowers of different geographical distribution of work marketing panies, showing the characteristics of imbalance, which is China39。結(jié)合最佳的花卉行銷策略，如充實(shí)策略、促銷策略、試用策略、品牌策略、互惠策略、調(diào)查策略的應(yīng)用。打造花卉產(chǎn)品的網(wǎng)絡(luò)品牌 。花卉網(wǎng)絡(luò)銷售訂購方式應(yīng)采取多種支付手段，注重網(wǎng)絡(luò)銷售配送環(huán)節(jié) 。 根據(jù)我國(guó)花卉網(wǎng)絡(luò)營(yíng)銷現(xiàn)狀存在的問題，結(jié)合營(yíng)銷相關(guān)理論的研究及國(guó)際成功的經(jīng)驗(yàn)，提出了我國(guó)花卉企業(yè)網(wǎng)絡(luò)營(yíng)銷策略 :花卉生產(chǎn)企業(yè)的網(wǎng)絡(luò)營(yíng)銷應(yīng)注重選擇好的網(wǎng)絡(luò)服務(wù)供應(yīng)商 。生產(chǎn)企業(yè) (%)、網(wǎng)絡(luò)服務(wù)企業(yè)、信息宣傳企業(yè)的報(bào)價(jià)率僅為 %~%。產(chǎn)品宣傳方面，企業(yè)的宣傳率為%，同樣是以網(wǎng)絡(luò)銷售企業(yè) (%)、生產(chǎn)企業(yè) (%)、銷售企業(yè)(%)最為重視網(wǎng)上產(chǎn)品的宣傳，說明銷售類企業(yè)更重視花卉產(chǎn)品的宣傳，以實(shí)現(xiàn)較高的交易率與市場(chǎng)擁有率，獲得顯著的經(jīng)濟(jì)效益。網(wǎng)絡(luò)銷售企業(yè)的宣傳率占企業(yè)類型網(wǎng)站數(shù)的 44%，說明銷售類企業(yè)更重視樹立企業(yè)形象，擴(kuò)大企業(yè)的知名度，實(shí)現(xiàn)創(chuàng)品牌、保持知名度的效益。其次為盆花盆景、綠化用的園林植物、切花。 網(wǎng)上經(jīng) 營(yíng)的花卉品種依網(wǎng)站數(shù)量的排序?yàn)?:禮品花一盆花盆景一園林 植物一切花 ~種子種苗一容器工具一土壤肥料。中國(guó)大陸不同地域花卉網(wǎng)絡(luò)營(yíng)銷企業(yè)分布，表現(xiàn)出不均衡的特點(diǎn)，這與目前中國(guó)花卉生產(chǎn)的產(chǎn)業(yè)化格局特點(diǎn)一致。從中廣泛而深入地研究分析我國(guó)花卉企業(yè)網(wǎng)上營(yíng)銷現(xiàn)狀、存在的問題，提出了解決 問題的策略及方案。花卉網(wǎng)上營(yíng)銷將改變我國(guó)傳統(tǒng)花卉企業(yè)營(yíng)銷的模式，加快推廣科研成果的速度，促進(jìn)花卉生產(chǎn)的發(fā)展，改變?nèi)藗儗?duì)花卉消費(fèi)的習(xí)慣及觀念，具有較大的社會(huì)效益及經(jīng)濟(jì)效益。 哈 爾 濱 理 工 大 學(xué) 畢 業(yè) 設(shè) 計(jì) 題 目： 基于 UML 的 鮮花店網(wǎng)上訂花系統(tǒng)分析與設(shè)計(jì) 院、 系： 計(jì)算機(jī)科學(xué)與技術(shù)學(xué)院 計(jì)算機(jī)系 姓 名： 指導(dǎo)教師： 系 主 任 ： 唐 遠(yuǎn) 新 2021 年 XX 月 XX 日 哈爾濱理工大學(xué)畢業(yè)設(shè)計(jì)（論文）評(píng)語 學(xué)生姓名： 學(xué)號(hào)： 學(xué) 院：計(jì)算機(jī)科學(xué)與技術(shù) 專業(yè)：計(jì)算機(jī)科學(xué)與技術(shù) 任務(wù)起止時(shí)間： 2021 年 3 月 5 日至 2021 年 6 月 20 日 畢業(yè)設(shè)計(jì)（論文）題目： 指導(dǎo)教師對(duì)畢業(yè)設(shè)計(jì)（論文）的評(píng)語： 指導(dǎo)教師簽名： 指導(dǎo)教師職稱： 評(píng)閱教師對(duì)畢業(yè)設(shè)計(jì)（論文）的評(píng)語： 評(píng)閱教師簽名： 評(píng)閱教師職稱： 答辯委員會(huì)對(duì)畢業(yè)設(shè)計(jì)（論文）的評(píng)語： 答辯委員會(huì)評(píng)定，該生畢業(yè)設(shè)計(jì)（論文）成績(jī)?yōu)椋? 答辯委員會(huì)主席簽名：