【正文】 ssary Insert a carriage return in headlines and other text as appropriate to avoid “widows” – an unbalanced look where only a word or two appear on the second line. Subtitles Are 16 pt., Bold Teal, and in Title Case 2023/3/22 21 ? This color palette is based on the IBM Global Services Consulting Web page ? The use of blue, teal, and gray creates a somewhat monochromatic palette that is both sophisticated and soothing Select from the palette shown below for graphs and other color elements Color Palette The fewer colors used the better Design elements color palette IBM Global Services Web Page R16 G136 B218 R24 G130 B125 R113 G24 B210 R255 G0 B0 R185 G185 B185 R150 G150 B150 R0 G91 B160 R253 G138 B59 Additional colors if needed While other colors may appear in your color palette (., in the second row), avoid use of colors that are not shown above. 2023/3/22 22 Subtitles and chart/graph titles continue to use title case ? In general, the first word and all nouns, pronouns, verbs, adjectives, and adverbs should be capitalized ? Short articles and prepositions are lower case。 Copyright IBM Corporation, 2023 Operational Control and Tracking Implications of Our Work Are… ? Define and assign product codes for all expenses and POs, assets, and GL entries so that costs can be tracked by product ? Provide an integrated data source for customer orders including (product) line items ordered, servers on line, bandwidth usage and discounts, that can be sorted by product and customer ? Review expenses against budget with each operating manager, director, and AVP monthly to ensure accountability for expenses and capital at every level ? Create linkages between circuit cost information in the GL and utilization statistics in Engineering for a single source of circuit economic data ? Identify and resolve recurring expenses in the general ledger which are miscoded (for department) OPERATIONAL IMPLICATIONS Remendations Actions 2023/3/22 Document Title 15 169。 Copyright IBM Corporation, 2023 Operational Implications Are… ? Broaden focus on SMC improvements from cycle time to also include productivity improvement over time ? Continue effort to migrate work to a data center focus and eliminate POPs ? Continue focus on channel partners as a source of customers ? Continue to pursue customer purchase of equipment ? Conduct business cases including breakevens and market assessments for new product launch decisions (., software provisioning, direct attach storage, development environment) ? Conduct business cases around any initial investments requested by channel partners。 Copyright IBM Corporation, 2023 Strategic Implications of Our Work Are… ? To achieve positive EBITDA and cash flow XYZ ?s business needs to improve dramatically along two critical dimensions: – Immediate reduction and subsequent control of operational costs – Substantial revenue growth driven by new customer acquisition ? While a mix of actions may be implemented to improve the ongoing cost structure, new customer acquisition remains essential ? It is therefore imperative that XYZ create a new customer acquisition strategy based on a more detailed understanding of the market and customer need ? Assuming the revised management plan (base case) is successfully implemented, XYZ will still require minimum additional funding of $130 million and a new capital injection by August of 2023 ? However, given that the management plan assumes flawless execution against a demanding set of improvements in all aspects of the business, contingency plans should be considered immediately。 Copyright IBM Corporation, 2023 Cable providers have the opportunity to layer on new service offerings with only marginal incremental capital expense $0$200$400$600$800$1,000$1,200$1,400$1,600U p g ra d e t oD i g i t a l C a b l eD i g i t a l V i d e o H SD V O D C a b l eT e l e p h o n yT o t a lIncremental CapEx per Subscriber for Additional Service Offerings1 Cable providers have the opportunity to update their cable lines at $1,422 per subscriber to increase the average monthly subscriber revenue by $124 to $194 per month Competitive Threats Cable Wireless Sub. Portals 1. Assumes capital expenditures over a 6 year period discounted at 13% and switchbased cable telephony. 2. Assumes no discount on bundled services, modest take rates and switchbased cable telephony. 3. Source: Bear Stearns equity research 5/01, ABN Amro equity research 6/0, Deutsche Bank equity research 9/06/01 and IBM analysis. Incremental Capex per Subscriber $0$25$50$75$100$125$150$175$200S t a n d a r e dC a b l eP r e m i u mC h a n n e l sD i g i t a lV i d e oH S D V O D C a b l eT e l e p h o n yT o t a lRevenue per Subscriber per Month for All Service Offerings2 Revenue per Subscriber per Month $194 $1,422 Incremental Revenue Evidence Analysis 2023/3/22 Document Title 11 169。 Copyright IBM Corporation, 2023 Cable offerings will continue to emerge as the digital cable footprint reaches nearly 90% of passed cable homes by 2023 Cable panies have already updated a large majority of their works and are projected to sell ancillary services at a steep rate of peration Competitive Threats Cable Wireless Sub. Portals Source: Deutsche Bank equity research 9/06/01. 0%10%20%30%40%50%60%70%80%90%100%1998 1999 2023 2023 2023 2023 2023 2023D i g i t a l V i d e o R e a d yH o m e s a s a % o f C a b l eH o m e sC a b l e M o d e m R e a d yH o m e s a s a % o f C a b l eH o m e sC a b l e T e l e p h o n y R e a d yH o m e s a s a