戰(zhàn)略管理競(jìng)爭(zhēng)與全球化chapter3_slides-文庫(kù)吧資料
2025-02-24 09:47本頁(yè)面
【正文】 * * Outsource Ch39 How do we assemble bundles of Resources, Capabilities and Core Competencies to create VALUE for customers? Will environmental changes make our core petencies obsolete? And... Are substitutes available for our core petencies? Are our core petencies easily imitated? Key Questions for Managers in Internal Analysis Ch310 Resources * Tangible * Intangible Discovering Core Competencies Ch311 What a firm has to work with: its assets, including its people and the value of its brand name What a firm Has... Resources Ch312 Resources represent inputs into a firm’s production process... such as capital equipment, skills of employees, brand names, finances and talented managers What a firm Has... What a firm has to work with: its assets, including its people and the value of its brand name Resources Ch313 What a firm has to work with: its assets, including its people and the value of its brand name Resources represent inputs into a firm’s production process... such as capital equipment, skills of employees, brand names, finances and talented managers “Some genius invented the Oreo. We’re just living off the inheritance.” F. Ross Johnson, Former President CEO, RJR Nabisco What a firm Has... Resources Ch314 Tangible Resources Financial * Physical * Human Resources * Organizational * What a firm Has... What a firm has to work with: its assets, including its people and the value of its brand name Resources represent inputs into a firm’s production process... such as capital equipment, skills of employees, brand names, finances and talented managers Intangible Resources Technological * Innovation * Reputation * “Some genius invented the Oreo. We’re just living off the inheritance.” F. Ross Johnson, Former President CEO, RJR Nabisco Resources Ch315 Resources * Tangible * Intangible Capabilities Teams of Resources Discovering Core Competencies Ch316 What a firm Does... Capabilities represent: the firm’s capacity or ability to integrate individual firm resources to achieve a desired objective. Capabilities Ch317 What a firm Does... Capabilities develop over time as a result of plex interactions that take advantage of the interrelationships between a firm’s tangible and intangible resources that are based on the development, transmission and exchange or sharing of information and knowledge as carried out by the firm39。s employees. Capabilities bee important when they are bined in unique binations which create
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