珠寶行業(yè)2外在分析方案概述-文庫吧資料
2025-01-27 03:03本頁面
【正文】 ion laws ? Deregulation philosophies 管制解除 (鬆綁 )理念 ? Labor training laws ? Educational philosophies and policies 8 General Environment ? Technological Segment 科技面 ? Product innovations ? Applications of knowledge ? Focus of private and governmentsupported RD expenditures ? New munication technologies 9 General Environment ? Global Segment 全球面 ? Important political events ? Critical global markets ? Newly industrialize countries ? Different cultural and institutional attributes 10 General Environment ? Demographic Segment 人口統(tǒng)計面 ? Population size ? Age structure ? Geographic distribution ? Ethnic mix ? Ine distribution 11 Industry Environment ? A set of factors that directly influences a pany and its petitive actions and responses. ? Interaction among these factors determine an industry’s profit potential. ? Threat of new entrants ? Power of suppliers ? Power of buyers ? Product substitutes ? Intensity of rivalry 12 Five Forces Model of Competition ? Identify current and potential petitors and determine which firms serve them. ? Conduct petitive analysis. ? Recognize that suppliers and buyers can bee petitors. ? Recognize that producers of potential substitutes may bee petitors. 13 Bargaining Power of Buyers Five Forces Model of Competition Five Forces of Competition 14 Threat of New Entrants ? Barriers to entry ? Economies of scale ? Product differentiation ? Capital requirements ? Switching costs轉(zhuǎn)換成本 ? Access to distribution channels ? Cost disadvantages independent of scale無關(guān)規(guī)模之成本優(yōu)勢 ? Government policy ? Expected retaliation預(yù)期的報復(fù)行動 15 產(chǎn)業(yè)生命週期與進(jìn)入障礙 進(jìn)入障礙 萌芽期 成長期 成長消退期 成熟期 衰退期 科技 高至中 中至低 低 低 低 規(guī)模經(jīng)濟(jì) 低 低至中 中至高 中至高 中至高 品牌忠誠 低 低至中 中至高 中至高 中至高 產(chǎn)業(yè)生命週期 進(jìn)入障礙來源 需求高度成長 需求成長緩慢與停滯 需求衰退 16 Bargaining Power of Suppliers ? A supplier group is powerful when: ? it is dominated by a few large panies ? satisfactory substitute products are not available to industry firms ? industry firms are not a significant customer for the supplier group ? suppliers’ goods are critical to buyers’ marketplace success ? effectiveness of suppliers’ products has created high switching costs ? suppliers are a credible threat to integrate forward into the buyers’ industry向前 (向下 )整合 17 Bargaining Power of Buyers ? Buyers (customers) are powerful when: ? they purchase a large portion of an industry’s total output
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