企業(yè)戰(zhàn)略管理_第4章-文庫(kù)吧資料
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【正文】 loped by an anization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members Organizational Culture 23 Copyright 2023 Prentice Hall Integrating Strategy Culture Organizational Culture ? Resistant to change ? May represent: ? Strength ? Weakness 24 Copyright 2023 Prentice Hall Cultural Products Values Legends Beliefs Heroes Rites Symbols Rituals Myths Integrating Strategy Culture 25 Copyright 2023 Prentice Hall Integrating Strategy Culture Organizational Culture Can Inhibit Strategic Management ? Miss external changes due to strongly held beliefs ? Natural tendency to “hold the course” even during times of strategic change 26 Copyright 2023 Prentice Hall . Versus Foreign Cultures To successfully pete in world markets, . managers must obtain a better knowledge of historical, cultural, and religious forces that motivate and drive people in other countries. 27 Copyright 2023 Prentice Hall 28 Copyright 2023 Prentice Hall Management Functions of Management 1. Planning 2. Organizing 3. Motivating 4. Staffing 5. Controlling 29 Copyright 2023 Prentice Hall Management Planning Stage When Most Important Function Strategy Formulation Organizing Strategy Implementation Motivating Strategy Implementation Staffing Controlling Strategy Implementation Strategy Evaluation 30 Copyright 2023 Prentice Hall Management Planning ? Beginning of management process ? Bridge between present future ? Improves likelihood of attaining desired results 31 Copyright 2023 Prentice Hall Planning Forecasting Establishing objectives Devising strategies Developing policies Setting goals Management 32 Copyright 2023 Prentice Hall Management Organizing ? Achieves coordinated effort ? Defines task authority relationships ? Departmentalization ? Delegation of authority 33 Copyright 2023 Prentice Hall Organizing Organizational design Job specialization Job descriptions Job specifications Span of control Unity of mand Coordination Job design Job analysis Management 34 Copyright 2023 Prentice Hall Management Motivating ? Influencing to acplish specific objectives ? Communication – major ponent 35 Copyright 2023 Prentice Hall Motivating Leadership Communication Work groups Job enrichment Job satisfaction Needs fulfillment Organizational change Morale Management 36 Copyright 2023 Prentice Hall Management Staffing ? Personnel management ? Human resources management 37 Copyright 2023 Prentice Hall Staffing Wage salary admin. Employee benefits Interviewing Hiring Discharging Training Management development Affirmative Action EEO Labor relations Management 38 Copyright 2023 Prentice Hall Management Controlling ? Establishing performance standards ? Ensure actual operations conform to planned operations ? Taking corrective actions 39 Copyright 2023 Prentice Hall Controlling Quality Financial Sales Inventory Expense Analysis of variance Rewards Sanctions Management 40 Copyright 2023 Prentice Hall Management Audit Checklist ?Does the firm use strategic management concepts? ?Are objectives/goals measurable? Well municated? ?Do managers at all levels plan effectively? 41 Copyright 2023 Prentice Hall Management Audit Checklist ?Do managers delegate well? ?Is the anization’s structure appropriate? ?Are job descriptions clear? ?Are job specifications clear? ?Is employee morale high? 42 Copyright 2023 Prentice Hall Management Audit Checklist ?Is employee absenteeism low? ?Is employee turnover low? ?Are the reward mechanisms effective? ?Are the anization’s control mechanisms effective? 43 Copyright 2023 Prentice Hall Marketing Customer Needs/Wants for Products/Services 1. Defining 2. Anticipating 3. Creating 4. Fulfilling 44 Copyright 2023 Prentice Hall Marketing Marketing Functions 1. Customer analysis 2. Selling products/services 3. Pr
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