公共電視運營模式-文庫吧資料
2025-01-17 18:46本頁面
【正文】 vices? Member retention? Membership cost? Local underwriting? Major gifts? Member retention? Membership cost? National underwriting? Local underwriting? Foundation fundraising? VOD/TIVO? New digital services? Increased federal support for DTV? Rights management? System efficiencies? Major gifts? Member retention? Membership cost? National underwriting? Local underwriting? Foundation fundraising? New digital services? Rights management? System efficiencies? Major gifts? National underwriting? Foundation fundraising? Rights management? System efficiencies16OPTIONS: THREE POTENTIAL SOLUTIONS PASSED EACH SCREEN 1. Expand major and planned giving efforts2. Pursue cost savings through station and system efficiencies3. Improve model for National Programming17*Based on case study stations, including KUED, OPTV, KNPB, and WGBH Source:Station interviews。s Economics of Basic Cable Networks 2023。 PBS estimatesNext Generation InterconnectDigital MediaNew ServicesPlanned capital investments Potential strategic investments? Bringing the best of public television into a digital media world through the use of digital cable, VOD, PVRs and High Definition programming? Innovating and launching new services such as distance learning or new media services that may not generate ine, at least in the near term9CHALLENGES: NATIONAL PROGRAMMING, LIKEWISE, FACES UNPRECENTED PRESSURES? Unprecedented changes in audience demographics and viewing environment? Increasing investment in programming and promotion from cable petitorsExternal PressuresInternal Pressures? Little or no growth in traditional sources of revenue? Rising costs and new costs (such as HD production)Responses? Introducing new/limited series and specials to slow ratings decline? Increasing funding from CPB and PBS to cover rising per hour costs? Greater reliance on fullyfunded programs? Periodic cost reductionNationalProgramming10CHALLENGES: NO RELIEF FROM TRADITIONAL PROGRAMMING FUNDING SOURCES*Includes government agencies such as NSF and NEH, but not CPB appropriationSource:PBS SG’s Environmental Scan of the PBS Sponsorship Sales Model August 2023。 interviewsStation costcutting scenario:15% revenue lossAcquisition schedulingProg. productionGeneral administrative$ millionUnderwriting Website 76 ? Reduce headcount by 26%, from 80 to 59? Cut local production budget by 40%, reducing annual locally produced hours from 109 to 65? Eliminate the Program Guide? Maintain or slightly decrease investment in website and education76 $ millionIllustrative expense budget for an average medium/large munity station100%=8CHALLENGES: CAPITAL INVESTMENTS MAY FURTHER REDUCE AVAILABLE FUNDING? Only $800 million of the estimated $ billion goal has been raisedDigital Conversion? Plans are to replace current infrastructure by 2023 using CPB’s $177 million appropriation requestSource:CPB。 Giving USA 2023Audience SizeNew MemberRenewing MemberPhilanthropic EnvironmentMembership Revenue Drivers Outlook6CHALLENGES: STATION HAVE MET THESE CHALLENGES IN THE PAST BY CONTROLLING COSTS ACROSS THE BOARD1990UnderwritingProgram informationFundraisingManagement and generalBroadcasting Programming and production100% = $ billion * Expenses do not include CPB or PBS overhead or CPB provided nonstation grantsSource:AFR。 Bureau of Labor StatisticsFundraising costs: %Net membership revenues: %$17 million lost ine$ Millions, Adjusted for inflation to constant 2023 $Gross revenues: %*5CHALLENGES: DECLINES WILL CONTINUE IN NET MEMBER SUPPORTPledge, which is the engine of new member acquisition, has seen rising costs relative to new member yield in line with declining productivity trends outside PTVNet renewal revenue will not offset declining acquisition?Stations already have amon
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