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MOL Max overall length Color Point Ra Variable CostMax = 0.0Perceptions of Product 1Perceptions of Product 2Perceptions of Product 3Perceptions of Product 4Perceptions of Product 5Min = 0.0 D ir e ct io n o f Im p r o ve m e n t C o lo r S ta b ility Im p r o ve d L u m e n O u tp u t C o m p a tib ility w ith o th e r L a m p s Im p r o ve d L ife G r e a te r R e lia b ility U V F ilte r in g B e tte r T e ch n ica l In fo r m a tio n S m a lle r S ize L o w e r P r ice B r o a d e r R a n g e C o lo r R e n d e r in g Im p o r ta n ce o f P r o d u ct A ttr ib u te s86.0101.060.090.087.087.083.0113.060.060.027.051.075.042.045.0 R e la tive Im p o r ta n ce o f P r o d u ct A ttr ib u te s8.19.55.68.48.28.27.810.65.65.62.54.87.03.94.2 G E A r cst r e a m P h illip s200 K9000 hrs5% 3000 hrs90 V71 Watts640080% 2023 hrs30 sec24 hrs.$9.17 efficiency100 mm99.9996 mpcd .3948 T a r g e t V a lu e s200 K9000 hrs5% 3000 hrs90 V100% 6 mpcd71 Watts6400 lm80% 2023 hrs30 sec24 hrs.$9.17 efficiency100 mm 198 V .392T r a d e o ffsS yn e r g y 1 .0C o m p r o m ise 1 .0D ir e ct io n o f Im p r o ve m e n tM a xim ize 1 .0T a r g e t 0 .0M in im ize 1 .0S ta n d a r d 9 3 1S tr o n g 9 .0M o d e r a te 3 .0W e a k 1 .0T r a d e o ffsS yn e r g y 1 .0C o m p r o m ise 1 .0D ir e ct io n o f Im p r o ve m e n tM a xim ize 1 .0T a r g e t 0 .0M in im ize 1 .0S ta n d a r d 9 3 1S tr o n g 9 .0M o d e r a te 3 .0W e a k 1 .0~ 100 Cards 歸納客戶的需求并進(jìn)行排序 拜訪客戶 錄音 記錄 辨別 選擇 成堆文件