福州大學(xué)戰(zhàn)略管理chapter01-文庫(kù)吧資料
2025-01-11 14:49本頁(yè)面
【正文】 ncepts 競(jìng)爭(zhēng)力的特性 : 基本概念 ? Strategic Competitiveness 戰(zhàn)略競(jìng)爭(zhēng)力 ? Achieved when a firm formulate implements a valuecreating strategy ? 當(dāng)一個(gè)公司成功地制定和執(zhí)行價(jià)值創(chuàng)造的戰(zhàn)略時(shí)獲得 ? Strategy 戰(zhàn)略 ? Integrated and coordinated set of mitments and actions designed to exploit core petencies and gain a petitive advantage ? 設(shè)計(jì)用來開發(fā)核心競(jìng)爭(zhēng)力、獲取競(jìng)爭(zhēng)優(yōu)勢(shì)的一系列綜和的、協(xié)調(diào)的約定和行動(dòng) 1. Nature of Competition: Basic concepts 競(jìng)爭(zhēng)力的特性 : 基本概念 ? Competitive Advantage (CA) 競(jìng)爭(zhēng)優(yōu)勢(shì) (CA) ? Implemented strategy that petitors are unable to duplicate or find too costly to imitate ? 實(shí)施的戰(zhàn)略競(jìng)爭(zhēng)對(duì)手不能復(fù)制或因成本太高而無法模仿 ? Above Average Returns 超額利潤(rùn) ? Returns in excess of what investor expects in parison to other investments with similar risk ? 一項(xiàng)投資的利潤(rùn)超過投資者預(yù)期能從其他相同風(fēng)險(xiǎn)的投資項(xiàng)目獲得的利潤(rùn) 8 1. Nature of Competition: Basic concepts 競(jìng)爭(zhēng)力的特性 : 基本概念 ? Risk 風(fēng)險(xiǎn) ? Investor?s uncertainty about economic gains/losses resulting from a particular investment ? 一項(xiàng)特定投資的盈虧的不確定性 ? Average Returns平均利潤(rùn) ? Returns equal to what investor expects in parison to other investments with similar risk ? 一項(xiàng)投資的盈利水平與投資者預(yù)期從其他形同風(fēng)險(xiǎn)的項(xiàng)目獲得的利潤(rùn)相同的情況下產(chǎn)生的利潤(rùn) ? Strategic Management Process (SMP)戰(zhàn)略管理過程 (SMP) ? Full set of mitments, decisions and actions required for a firm to achieve strategic petitiveness and earn above average returns ? 一家公司想要獲取競(jìng)爭(zhēng)力和超額利潤(rùn)而采用的一整套約定、決策和行動(dòng) 9 2. The Strategic Management Process 10 2. 戰(zhàn)略管理過程 11 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Introduction: The Competitive Landscape (CL) 概述 : 競(jìng)爭(zhēng)格局 (CL) Pace of change is rapid 變化速度快 Partnerships created by mergers acquisitions (MAs) 通過合并和購(gòu)買形成合作關(guān)系 (MAs) Other CL characteristics: Economies of scale, advertising budgets not as effective as before, change in managerial mindset from “traditional” to more flexible and innovative 競(jìng)爭(zhēng)格局的其他特點(diǎn) : 經(jīng)濟(jì)規(guī)模 , 廣告語(yǔ)段已經(jīng)不想以前那么有效 , 管理思維模式從“傳統(tǒng)”向更加柔性和創(chuàng)新性轉(zhuǎn)變 12 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Hyperpetition – extremely intense rivalry among peting firms, characterized by 超級(jí)競(jìng)爭(zhēng) – 競(jìng)爭(zhēng)公司之間的異常激烈的較量 , 特征包括： ? Escalating increasingly aggressive petitive moves 不斷提升和增加的具有侵略性的競(jìng)爭(zhēng)推動(dòng)力 ? Assumptions of market stability replaced with notion of INstability and change 市場(chǎng)穩(wěn)定的假設(shè)已經(jīng)被不穩(wěn)定和變化的觀念所取代 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 Two primary drivers of the petitive landscape: 競(jìng)爭(zhēng)格局的兩個(gè)主要推動(dòng)力 The global economy 經(jīng)濟(jì)全球化 Technology 科學(xué) 技術(shù) 14 3. 21st Century Competitive Landscape 21世紀(jì)競(jìng)爭(zhēng)格局 The Global Economy全球經(jīng)濟(jì) 1) Goods, services, people, skills and ideas move freely across geographic borders貨物、服務(wù)、人員、技術(shù)和觀念超越地理界限自由流通 2) Europe, through the European Union (EU) is the world?s largest single market歐洲 , 歐盟 (EU) 成為世界上最大的單一市場(chǎng) ? EU vs . GDP: 35% higher歐盟和其他西歐國(guó)家的 GDP超過美國(guó) 35% 3) Emerging major petitive forces: China India新生的主要競(jìng)爭(zhēng)力 : 中國(guó) 印度 In summary: globalization increased economic interdependence among countries as reflected in the flow of goods and services, f
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1