某汽車以客為主的經(jīng)營理念(英文版)-文庫吧資料
2025-01-06 07:03本頁面
【正文】 tensive To less asset intensive From follow To lead 10 What dose a great consumer pany do? 11 以客為尊 Understand the importance of Consumer Insight And Brand Building 12 以客為尊 Consumer Insight ? We all touch the consumer Directly or indirectly Internal customers and external customers ? Putting on a consumer headset is essential to being the worlds’ leading consumer pany for automotive products and services 13 Building Strong Brands ? Benefit of consumer insight ? Which brands have pelled you as a consumer? Brands you feel connected to. Brands you want to own. Brands you’re proud to have purchased and to show your friends 14 What Comes To Mind When You See: 15 What are the characteristics of a strong brand? 16 Characteristics of strong brands ?Recognized and credible identities ?Relevant and differentiating benefits ?Consistent messages ?Loyal customers ?Volume and price premiums ?Can’t be copied by petitors ?Emotionally connect with consumers ?Great products and serv
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