旅游目及地及吸引力和競爭力研究-文庫吧資料
2024-09-05 03:14本頁面
【正文】 ferentiation is critical given the increasingly petitive nature of tourism markets, where many places offering similar features are being substitutable (Pike, 2005). For example, around 70% of international travellers visit only 10 countries, leaving the remainder of national tourism offices (NTOs) peting for 30% of total international arrivals (Morgan, Pritchard, amp。 satisfaction, the protection of natural resources, the sustainability of the local culture, and the like play a role in a balanced tourist portfolio.In our analysis, the multidimensional satisfaction of visitors/tourists is investigated in a broader setting. In the spirit of the resource based view (RBV) ([Barney, 1991], [Eisenhardt and Martin, 2000], Grant, (2005) and [Wernerfelt, 1984]), we consider tourist areas as set of specific physical, natural, cultural and human resources, which are rare, inimitable and nonsubstitutable and can generate capabilities which bee useful to create and develop petitive advantage (Barney, 1991). The capabilities of a tourist place reflect the ability of a destination to achieve its goals。 Neto, 2007). Destination areas are, therefore, challenged to offer a balanced package of those tourist services which all together shape an appealing multidimensional profile for a tourist area. An example of research along these lines can be found in the ‘magic pentagon’ of M252。 Martin, 2000: p. 1107).In the tourist field petition among territorial areas is usually not centred on the single aspects of the tourist product (environmental resources, transportation, tourism services, hospitality, etc.), but on the tourist destination as an integrated and pound set of tourist facilities for the client ([Buhalis, 2000] and [Ritchie and Crouch, 2000]). As a consequence, destinations have to face the challenge of managing and organizing their scarce resources efficiently in order to supply a holiday experience that must outperform alternative destination experiences on the tourist market. Consequently, in the recent literature the analysis and measurement of tourist destination petitiveness have attracted increasing interest ([Alavi and Yasin, 2000], [Crouch and Ritchie, 1999], [Enright and Newton, 2004], [Kozak, 2002], [Kozak and Rimmington, 1999], [Ritchie and Crouch, 2000] and [Ruhanen, 2007]).Our study seeks to provide an assessment of the relative petitiveness of tourist regions based on an analysis of tourists39。 viz. organisation39。 expectations: namely, a unique or special leisure experience based on a specific tourist destination profile.A tourist dest
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