【正文】 widgets.ServiceLawn care panies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyProductOur widget has been designed by the latest in puter aided design. We are able to manufacture our plex widgets on puter driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our plex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use mission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV mercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Service Over the past few years, we have noticed an increase in demand for full lawn care services not just grass cutting and snow removal. Our puterized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. Housetohouse visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management panies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyProduct
After having successfully introduced the plex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our pany. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of plex widgetry into their own products will increase the value of their products.ServiceAfter having successfully pleted this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:167。 increase advertising expenditures167。 increase selectionServiceThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:167。 reduce prices167。 increase service167。 Machinery Slowly approaching obsolescence unless replaced within six months.167。 Service takes more than 3 months to receive spare parts.167。 Delivery ships overnight to anywhere in the world.167。 Location next door to supplier factory, on major artery, close to terminal, etc.167。 Saves them time and money167。 Provides a service which is not presently available in this area.167。 Offers our users better value per dollar spent167。 Offers more useful features167。 Offers the lowest price on the market167。 Strategy meetings are being held every Monday, Wednesday and Friday evenings.167。 A team consisting of [list names and primary responsibility. ( John Doe Marketing) has been formed.167。 campaigns.Pioneered new distribution channels.Established national sales force.Established national repair amp。BUSINESS PLAN TEMPLATEBUSINESS PLAN[My Company]123 Main StreetAnytown, USA 100001234567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1Management 2[Company] History 6[Product/Service] Description 8Objectives 10Competitors 11Competitive Advantages 12Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18Targeting New Markets 19Location 20Manufacturing Plan 21Research amp。 Development 22Historical Financial Data 23Proforma Financial Data 24Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30
Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three m